Oktobor’s managing director Bruce Everett told Stuff in September last year that the company’s commitment to advertising was still deep, despite the fact it was steadily being transformed into “visual effects, animation and digital creative convergence studio”. Well, the connection to advertising wasn’t that deep, obviously, because Everett has announced that Oktobor won’t be offering TVC and VFX services to the advertising and commercials market on a day-to-day basis anymore and will instead shift resources across to the relatively recently christened but obviously very successful animation arm, Oktobor Animation.