Browsing: Ogilvy & Mather
New Zealand Police is on a mission to attract new recruits with an entertaining campaign by Ogilvy & Mather exploring the diversity of the force and its understanding of all communities.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the ‘Finger Lickin’ Good’ platform.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Three creatives from Droga5 New York have been lured back to New Zealand to take up creative director roles, with Lisa Fedyszyn and Jonathan McMahon joining Ogilvy & Mather and Rory Mckechnie returning to DDB.
Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It’s on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.
Church Road Winery has released a new campaign, via Ogilvy Auckland and Cirkus, featuring an animated film to excite wine lovers as it prepares to launch its vintage 2013 range of exclusive Tom Wines.
The New Zealand Police have launched a new recruitment campaign in the hopes of attracting empathetic people to the force. Using a social experiment, police and Ogilvy & Mather asked Kiwis if they would walk past someone in need or stop and help. However, it’s not just questions of morality being raised, some viewers were also wary of the campaign’s tactics.
Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, in a continuation of its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time through the story of a boy who wants the girl of his affections to notice him.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Former MediaWorks TV chief executive Paul Maher will be joining Ogilvy & Mather early next year in an executive capacity that will see him working closely alongside managing director Greg Partington.
Ogilvy & Mather took out the July Newspaper Ad of the Month award for its topical Rebel Sport ad ‘National Pride’, scooping up $500 for the win.
The idea of multiple discovery is that “scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors.” It happened with the theory of evolution, it happened with the discovery of oxygen and it’s happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton’s Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.
Rebel Sport has released the latest iteration of its winter campaign via Ogilvy & Mather which features a mysterious graffiti artist bringing a sports club’s motto to life at its clubhouse.
Kleenex has released a TVC via Ogilvy & Mather called the “We’re behind bums” manifesto featuring comedian Madeleine Sami spinning an impassioned rhyme about our forgotten behinds.
One of the last things you would expect to be tweeting away is a pothole. Yes, you heard correctly, a pothole.
The Tweeting pothole was designed by Ogilvy & Mather and consists of a device that has been placed in potholes which is activated when driven over, sending out hilarious activist Tweets to the Department of Public works.
One of the bedrocks of being a good sportperson is the ability to work well in a team, and this shines through in Rebel Sport’s new commercial created by Ogilvy & Mather and The Sweet Shop for its winter campaign.
Bread with “no nasties” wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.
0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.
One of the biggest nights of the direct marketing calendar was held last week in New York, and, as has been the case for the past few years, there was plenty of New Zealand representation, with Clemenger BBDO, Colenso BBDO, Ogilvy & Mather and Republik among the winners.