articles tagged 'Oculus Rift'

Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

  • Technology
  • October 7, 2015
  • Holly Bagge
Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?

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Visa Wellington on a Plate offers a virtual reality experience to lure Aucklanders to the capital -- UPDATED

  • June 9, 2015
  • Holly Bagge
Visa Wellington on a Plate offers a virtual reality experience to lure Aucklanders to the capital -- UPDATED

As part of a promotional activation for Visa Wellington on a Plate I was very lucky to head to Westfield Downtown Shopping Centre in Auckland this morning and don an Oculus Rift virtual reality headset. And while it did make me look like a storm trooper part way through a costume change, it was a fun and enthralling experience. Here's what it was like.

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Can virtual reality be a useful communication tool for the ad industry?

  • Opinion
  • March 19, 2015
  • Bruce Murray
Can virtual reality be a useful communication tool for the ad industry?

Bruce Murray, the executive digital producer at Y&R in Auckland, questions whether it's the right time for agencies to start looking into how virtual reality could be integrated into their comms strategies.

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Virtually assured

  • PopPress
  • October 31, 2014
  • StopPress Team
Virtually assured

Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

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The need for speed

  • PopPress
  • May 1, 2014
  • StopPress Team
The need for speed

The spinning wheel of death, the buffering bar, 'waiting for' [insert website name here], that sickening modem dial-up sound. Humans really don't like waiting these days. And Swedish broadband provider Ume.net has showed just annoying delays are in the real world with an entertaining experiment called 'Living with lag'.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

A frightening new virtual world

  • PopPress
  • April 1, 2014
  • StopPress Team
A frightening new virtual world

Oculus Rift fans have been wondering about the future of their beloved virtual reality gaming experience since it fell into the hands of new owners Facebook. This new mashup is a disturbing vision of where the platform could end up as the social giant dictates the roadmap.

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