Clemenger BBDO has done it again for NZTA, this time with a new TVC that shows how everyone has a part to play in stopping a drunk driver. Released this morning on NZTA's Facebook page, the 'Local Legends' ad plays close to home for anyone who might feel anxious trying to convince someone they don't have much influence over not to drink and drive.
Marketing, advertising & media intelligence
StopPress recently ran a story on how BuzzFeed is making moves in the Australasian market. And while most of the list-making juggernaut's activities are focused on the other side of the ditch, Kiwi businesses are also starting to experiment with the company's unique brand of native advertising, which holds such reverence for the power of the .gif. We look at what Sky and the NZTA are doing in this space.
As well as its focus on the dangers of drugs and booze, NZTA and Clemenger BBDO have also been pushing the dangers of distractions, and while most of the attention has so far been focused on phone use, its Party Crashes campaign aims to show how passengers can be also be the cause of accidents.
As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, David Thomason, FCB's head of planning, lavishes praise on NZTA and Clemenger BBDO's 'Mistakes'.
DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.
This month the New Zealand Transport Authority turned to the social media channel, Snapchat, to warn drug drivers of the effect that Marijuana use has on their driving.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Nick Worthington, Colenso BBDO's creative chairman, gives some props to two great campaigns and one burgeoning brand.
Over the weekend, Clemenger BBDO's 'Blazed' campaign (produced by Curious Film) for the NZTA won a pair of golds and a silver in the Film craft category at Cannes.
Every year, TED compiles a list of its top ten ads worth spreading. And NZTA, Clemenger BBDO and Finch's 'Mistakes' ad, which shows a conversation between two men without enough time to react to a life-changing accident, has made it onto 2014's list.
One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.
Clemenger BBDO has once again delivered for the New Zealand Transport Agency with a new ad that targets drivers who think it’s safe to exceed the speed limit by only a few kilometres per hour.
Jono and Ben recently referred to the New Zealand Transport Agency (NZTA) by its old acronym LTSA. In reponse to this verbal misstep, Anthony Frith, the media manager at NZTA, sent the pair a sensational email.
Back when I was a young lad, I went to the supermarket with a couple of my older cousins. They kept throwing jars at me. And I, of course, kept catching them. When I tried to retaliate and threw a jar back at them they, of course, moved aside and left it to smash on the ground, leaving me to deal with an angry manager. So you can imagine the painful memories that came flooding back after seeing NZTA and Clemenger BBDO's latest anti-drink driving ads, which show a good—although slightly wasteful—way for responsible chaps to say no to another beersie from their mates.
Five good'uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.
Clemenger BBDO’s Simon Wharton and James Burton have taken the August ORCA off DraftFCB for their NZTA ‘GPS vs.’ campaign, which reminds us that "when you're focused on the phone, you're not focused on the road".