Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.
Marketing, advertising & media intelligence
Back in December, NZTA and Clemenger BBDO launched the Limits campaign, which aimed to point out to moderate middle-age boozers that changes to the drink-driving rules meant they needed to change their habits or face the consequences. That was fairly serious. But now, in an extension of that campaign, it's taking a leaf out of the BoJack Horseman book (and possibly riffing on the horse walks into a bar joke) with a humorous animated horse and a bunch of alcohol puns.
The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.
People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.
We're all in this together: NZTA and Clemenger BBDO keep the heat on speeders, call for community action, win ad of the month gong—UPDATED
One of NZTA's recent campaigns, 'Numbers', focused on how your speed can impact—perhaps quite literally—on others and it's released an extension to that campaign called ‘Community Speedo’ that shows bringing speeds down is a collective effort. And it was good enough to earn Newsworks' ad of the month award for May.
A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
NZTA has been talking about the perils of distraction for a while now. And Auckland Transport is on the same page. So it's released a new campaign that calls dangerous distracted drivers out—and asks witnesses to do the same.
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.
One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.
A record 32 golds were handed out at the AWARD Awards last night. And of the Kiwi agencies, DDB, Clemenger BBDO and Colenso BBDO had most cause to celebrate. PLUS: local talent acknowledged at the Young Guns.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
They've got the whole bridge in their hands: 2degrees and Special Group get set to light up Auckland
2degrees is attempting a fairly difficult telco trick at the moment as it tries to morph from a challenger brand with lots of low value customers into a grown-up company that's more appealing to the high-rollers—and it could be argued its agency Special Group is on a similar trajectory as it evolves from a small indie with small clients into a serious multi-national network that's competing with the bigg'uns. And now the pair are set to launch a very grown-up stunt to celebrate Auckland's 175th anniversary, its new phone plans and the launch of Samsung's new Galaxy S6 by turning the Auckland Harbour Bridge into an interactive light show.
James Hurman's annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.
ANZ, ASB and NZTA etch their names on 2015's first trophy.
The average speed of Kiwi drivers has come down considerably over the years. But NZTA and Clemenger BBDO released a new campaign early this year in an effort to drop those numbers even further.
This morning NZTA released its latest ad 'Local Legends', this time aimed at curbing drink driving among younger men. We spoke with Clemenger BBDO creatives Mark Dalton and Mike Gwyther, who also co-wrote NZTA's ad 'Blazed', about what it took to write 'Local Legends', what makes it work, and how to cut through the noise so you're not forgotten.