Browsing: NZTA

News
Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title
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NZTA, Clemenger BBDO and The Sweet Shop’s Legend campaign became something of a pop cultural phenomenon when it was released last year, with a couple of lines quickly becoming part of the Kiwi vernacular, t-shirts bearing images of Ghost Chips being worn around the country, and hundreds of parodies, spoof ads and TradeMe auctions referencing the original. And while all those involved in its creation are still smarting a little after the most talked about ad of 2011 went home without any gold at the AXIS awards, it appears there is some justice in the world, because it quite rightly received 11 percent of the vote to win the StopPress/ThinkTV TVC of the Year.

News
Ghost Chips rise up with Yellow Pencil—UPDATED
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It might not have done as well as many expected at AXIS last night, but NZTA, Clemenger BBDO and The Sweet Shop’s ‘Legend’ well and truly made up for it by nabbing a very hard to win Yellow Pencil in the earned media section at the D&AD awards, the only New Zealand work to receive the nod this year. Legend also made it In-Book in the Writing for Advertising category.

News
Building, living and crashing
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Who’s it for: PlaceMakers by JWT NZ and Exposure

Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like …

News
Kicking buts and singing songs
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Who’s it for:Open Polytechnic by Ogilvy Wellington, Firstlight Productions and Teaspoon Films.

Why we like it: A very well-made and engaging TVC that backs up the successful Open World campaign and zeroes in on the Open Polytechnic’s main competitive advantage: relative freedom. With time increasingly …

News
Towning around: Clems and NZTA opt for jangly jingoism in driver fatigue campaign
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The NZTA and Clemenger BBDO have been pushing the advertising envelope recently. It released the most popular ad of 2011 at the end of last year, Legend, and followed that up with a controversial ‘you’re on candid camera!’ campaign to draw attention to drugged-driving at the start of 2012. And, as part of its summer push to reduce the road toll, they’ve taken a rather patriotic, jingly, kitschy approach to fighting driver fatigue, with three 15 second ads that showcase some of New Zealand’s classic and/or cringey town signs/tourist attractions to the tune of some down-on-the-farm Kiwi songs. 

Opinion
The Year in Review: Friday O’Flaherty and Andy Mitchell
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2011 was another good year for the indies, which are often playing in the same sandpit as the big boys and occasionally stealing their spades and buckets. And, with a range of experienced big agency campaigners now plying their trade outside the walls of the multinationals, this trend looks set to continue. Running With Scissors’ two main brains Friday O’Flaherty and Andy Mitchell get their freak on. 

Opinion
The Year in Review: The Nicks
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Colenso BBDO has had some good (Doggelganger, Impulse Saver, V Paintball and Mountain Dew Skate Pinball) and some bad (having its biggest client depart) in 2011. Managing director Nick Garrett and creative chairman Nick Worthington combine forces to do their end of year opining.

Opinion
The Year in Review: Kate Humphries
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After another year of nurturing, moulding and shaping young creative minds and preparing them for a life spent pushing commercial messages/sipping champagne on superyachts, The AdSchool’s course leader Kate Humphries delivers her verdict on 2011’s work. 

Opinion
The Year in Review: Sharon Henderson
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Proudly Kiwi-owned indie agency Federation kicked off in 2008 and it pumped out a lot of work this year, with good campaigns for the likes of Warehouse Stationery, Cavalier Bremworth, Fisher & Paykel Finance and The Royal New Zealand Foundation of the Blind. DDB NZ’s ex-managing director Sharon Henderson opines on 2011. 

News
Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED
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Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.

News
Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

News
Four to the floor
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We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.

Who’s it for: NZTA by Clemenger BBDO and Film Construction

Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …

News
Jetpacks, cavemen, sausage people and shape-shifting All Blacks
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Here’s the latest sprinkling of TVCs for your Friday afternoon delight. We’re quite impressed with NZTA’s latest humorous effort, and Bacardi pipes up with a fancy animated offering about togetherness. Pams meanwhile presents its latest human sausage offering for winter and the All Blacks sell more stuff, this time for Weet-bix.

News
PRINZ heaps praise on the country’s top communicators
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The New Zealand Transport Agency was handed the Supreme Award at the 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards, with Janette Wise and the NZTA team taking home top honours for their communications around the Tauranga Harbour Link, a campaign that spanned three years and relied on the public to champion its success.

News
Reversing drink driving
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Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer

Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …