New Zealand Transport Agency’s latest campaign aims to reduce young driver fatalities by getting them into safer cars.
Marketing, advertising & media intelligence
A round of applause for NZTA, McDonald's and Mitre 10.
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign, ‘In my Shoes’.
Playing on the emotions of male camaraderie, the New Zealand Transport Agency and Clemenger BBDO's latest ad shows how drink driving could stop you from living your fullest life.
Auckland Transport and Work Communications are launching a new campaign encouraging drivers to simmer down and take care at traffic lights.
Feel the wheels: NZTA promotes the joys (and challenges) of cycling to get more riders on urban roads
According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it's released a new campaign to get more New Zealanders on two wheels.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
New Zealand transport agency and Clemenger BBDO Wellington have kicked off the year with another thought-provoking campaign on speed, with the focus this time being on ‘Less Speed, Less Harm’.
The poignant ‘Mistakes’ TVC by Clemenger BBDO has taken out two top awards at the prestigious IPA Effectiveness Awards in London this week.
New Zealand Transport Agency (NZTA) and Clemenger BBDO want to make sure drivers stay awake at the wheel, in a new spot that shows the risks of driving while tired.
A round of applause for NZTA, Slingshot and Vodafone.
The New Zealand Transport Agency has launched a new campaign via Clemenger BBDO and OMD dubbed ‘Hello’, which aims to get young drivers to put down their phones and see things from the perspective of their passengers.
NZTA, BP and FedEx deserve a pat on the back this week.
High fives for NZTA, Mercury Energy and Greenpeace New Zealand.
NZTA’s latest drug-driving campaign ‘Thoughts’ via Clemenger BBDO includes a TVC, which in the coming weeks will have a series of comedians overdubbing it so the trivial (but funny) thoughts of a stoned-driver and his mate will continually change.
I can still remember when I first began noticing Spotify back in 2012. Perhaps I was a little late in the game, but I didn’t start paying attention until my Facebook feed became filled with “[Insert friend’s name] listened to [insert track] on Spotify”. At first I found this mildly annoying thinking “What the hell is Spotify” while simultaneously feeling shocked to discover some of the crap my friends were listening to. But soon enough I found myself on the platform, figuring out what it was all about, running to my computer like most early users to turn down the blaring ads and like most other early users I was pretty adamant I wouldn’t be paying for it. But things change and New Zealand has embraced the service with open arms as one of the highest growing streaming markets in the world. We had the rare opportunity to have a chat with Spotify about how it's doing in New Zealand, its branding partnerships, New Zealand's piracy problem, the threat of Apple Music and more.