articles tagged 'NZTA'

NZTA goes undercover to spread safety message

  • Advertising
  • January 18, 2019
  • StopPress Team
NZTA goes undercover to spread safety message

New Zealand Transport Agency’s latest campaign aims to reduce young driver fatalities by getting them into safer cars.

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Ads of the Week: 16 January

  • TVC of the Week
  • January 16, 2018
  • StopPress Team
Ads of the Week: 16 January

A round of applause for NZTA, McDonald's and Mitre 10.

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'It's only a little bit over': NZTA shows the dangers of speed

  • Advertising
  • January 16, 2018
  • StopPress Team
'It's only a little bit over': NZTA shows the dangers of speed

The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign, ‘In my Shoes’.

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Nostalgia gets the better of bad decisions in the latest ad for NZTA's 'Legend' campaign

  • Advertising
  • June 21, 2017
  • StopPress Team
Nostalgia gets the better of bad decisions in the latest ad for NZTA's 'Legend' campaign

Playing on the emotions of male camaraderie, the New Zealand Transport Agency and Clemenger BBDO's latest ad shows how drink driving could stop you from living your fullest life.

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Seeing red: Auckland Transport urges drivers against running red lights

  • PSA
  • May 11, 2017
  • StopPress Team
Seeing red: Auckland Transport urges drivers against running red lights

Auckland Transport and Work Communications are launching a new campaign encouraging drivers to simmer down and take care at traffic lights.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Feel the wheels: NZTA promotes the joys (and challenges) of cycling to get more riders on urban roads

  • Advertising
  • February 23, 2017
  • StopPress Team
Feel the wheels: NZTA promotes the joys (and challenges) of cycling to get more riders on urban roads

According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it's released a new campaign to get more New Zealanders on two wheels.

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NZTA tackles speed by thanking drivers who take it slow

  • Advertising
  • January 16, 2017
  • StopPress Team
NZTA tackles speed by thanking drivers who take it slow

New Zealand transport agency and Clemenger BBDO Wellington have kicked off the year with another thought-provoking campaign on speed, with the focus this time being on ‘Less Speed, Less Harm’.

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Clemenger BBDO wins Gold and Best International at IPA Effectiveness Awards

  • Advertising
  • November 4, 2016
  • Jessica-Belle Greer
Clemenger BBDO wins Gold and Best International at IPA Effectiveness Awards

The poignant ‘Mistakes’ TVC by Clemenger BBDO has taken out two top awards at the prestigious IPA Effectiveness Awards in London this week.

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NZTA prescribes sleep to keep drivers awake, alert and safe

  • Advertising
  • April 14, 2016
  • Erin McKenzie
NZTA prescribes sleep to keep drivers awake, alert and safe

New Zealand Transport Agency (NZTA) and Clemenger BBDO want to make sure drivers stay awake at the wheel, in a new spot that shows the risks of driving while tired.

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Ads of the week: 29 March

  • TVC of the week
  • March 29, 2016
  • StopPress Team
Ads of the week: 29 March

A round of applause for NZTA, Slingshot and Vodafone.

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NZTA uses awkward intimacy as a tactic to get young drivers’ eyes off their phones and on the road

  • Campaign
  • March 29, 2016
  • StopPress Team
NZTA uses awkward intimacy as a tactic to get young drivers’ eyes off their phones and on the road

The New Zealand Transport Agency has launched a new campaign via Clemenger BBDO and OMD dubbed ‘Hello’, which aims to get young drivers to put down their phones and see things from the perspective of their passengers.

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Ads of the week: 22 March

  • TVC of the week
  • March 22, 2016
  • StopPress Team
Ads of the week: 22 March

NZTA, BP and FedEx deserve a pat on the back this week.

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Ads of the week: 23 February

  • TVC of the week
  • February 23, 2016
  • StopPress Team
Ads of the week: 23 February

High fives for NZTA, Mercury Energy and Greenpeace New Zealand.

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From Tinnyvision to milkshake disasters: NZTA continues its fight against drug-driving—UPDATED

  • Advertising
  • February 23, 2016
  • Holly Bagge
From Tinnyvision to milkshake disasters: NZTA continues its fight against drug-driving—UPDATED

NZTA’s latest drug-driving campaign ‘Thoughts’ via Clemenger BBDO includes a TVC, which in the coming weeks will have a series of comedians overdubbing it so the trivial (but funny) thoughts of a stoned-driver and his mate will continually change.

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Inside: Spotify

  • July 23, 2015
  • Holly Bagge
Inside: Spotify

I can still remember when I first began noticing Spotify back in 2012. Perhaps I was a little late in the game, but I didn’t start paying attention until my Facebook feed became filled with “[Insert friend’s name] listened to [insert track] on Spotify”. At first I found this mildly annoying thinking “What the hell is Spotify” while simultaneously feeling shocked to discover some of the crap my friends were listening to. But soon enough I found myself on the platform, figuring out what it was all about, running to my computer like most early users to turn down the blaring ads and like most other early users I was pretty adamant I wouldn’t be paying for it. But things change and New Zealand has embraced the service with open arms as one of the highest growing streaming markets in the world. We had the rare opportunity to have a chat with Spotify about how it's doing in New Zealand, its branding partnerships, New Zealand's piracy problem, the threat of Apple Music and more.

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