The radio industry has been fizzing in recent months. MediaWorks claimed that it was leading the charge on a new research methodology, NZME then decided to independently finance an industry-wide T1 survey after it was scrapped earlier this year, and then Gill Stewart stepped down from her position as the general manager of The Radio Bureau (TRB). So is there still a place for TRB?
Browsing: NZME Radio
In December, the radio industry came to an accord that the radio survey scheduled for the first half of the year would not occur. However, it now seems that after several weeks of contemplation, NZME has taken matters into its own hands and earlier today announced it will fully fund an independent survey of radio audiences in Auckland, Wellington and Christchurch. And this move has caught MediaWorks off-guard.