Browsing: NZMA

News
On the road again…
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…as the Marketing Association ramps up its, er, marketing with a new human in a newly created role; Martine Jager returns from Australia to join Westpac New Zealand’s marketing team; Radio New Zealand announces its new board; TrinityP3 downsizes and St John Craner moves to the country; Syro Communications announces a staffing coup; International Rescue adds a generous photographer to its ranks; and a Kiwi expat gets a plum Asia Pacific posting with Interpublic’s Mediabrands.

Awards/events
Return of the prodigal daughter: Sarah Robb O’Hagan to speak at marcomms forum
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Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.

News
New year, fresh moves
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Hark! This is the first exciting instalment of Moving/Shakings for 2011, and there have been a few staff profits and losses at the Marketing Association, Insight Creative, The Research Agency, AWARD, MTV and The Pond.

Awards/events
Hyperfactory’s Handley to speak at Marketing Forum
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In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand’s leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.

News
At the marcomms altar we bow down and give thanks to…
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…new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand’s biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin’ on truckin’ (kind of), the country’s most popular tech websites and videos of tiny humans.

Awards/events
Ask a good question, get a great answer
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The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.

News
Going digital: boffins’ brains picked on how to get organisational buy-in
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The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it’s still considered by many to be a rather intimidating, mysterious realm, it’s not surprising to find that the marcomms community can’t get enough of that educational digital stuff. As such, the Marketing Association/Jericho’s Brainy Breakfast gathered together a few of the country’s successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.

News
Last minute and lots: entries flood in for awards
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The fingernails were being bitten feverishly late last week as the New Zealand marketing community used every last second at its disposal (and a few more on top of that) to get the entries in for the TVNZ-NZ Marketing Awards. But all’s well that ends well: the number of entries has swelled to more than three times that of last year.

News
Upload video, light fire, add petrol
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With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.

News
DM: from poor cousin to rich uncle
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Optimism was in the air at the New Zealand Marketing Association’s Northern Regional Event today, with the general consensus among some of the country’s bravest and ‘upto’ direct marketers being that with the fancy tools now in the box there’s never been a better time to be in the game.

News
A bit of a do with the ‘Grand Masters’
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On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association’s RSVP and Nexus Awards. So, with less than a month to go, here’s a gentle reminder to make sure you book your table for a date with marketing’s newest ‘Grand Masters’.

News
Industry huddles to hatch TVNZ response
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A huddle of industry bodies met yesterday to discuss TVNZ’s provocative ‘review’ of its advertising commission structure.

Representatives from the Marketing Association, CAANZ and ANZA gathered together in Auckland to form a coordinated response to TVNZ.

While no TVNZ documents were tabled, StopPress understands CAANZ president David Walden relayed …

News
RSVP and Nexus Awards call for entries
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Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.

The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.

Nexus Awards …

News
Finalists announced in marketing awards
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New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

Awards/events
Practical email marketing
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Get the most out the email medium. Know the laws. Craft a killer campaign. The NZMA seminar offers all this and more. The event is happening all day Monday 7 and Tuesday 8 September at the Crowne Plaza in Auckland.

Marketing Association members, $1,295 + GST and for non-members it …