Browsing: nzherald.co.nz

Opinion
The year in review: Donna O’Keeffe
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With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand’s online eyeball honours, APN shouldn’t be complaining too much over the Christmas break. Here’s what floated the boat of Donna O’Keeffe, advertising director at nzherald.co.nz

News
Round and round she goes…
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No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.

News
Fairfax’s display dollars grow, but by how much, nobody knows
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Pfala via Flickr

Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming.

News
Nokia pays to Play on nzherald.co.nz
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nzherald.co.nz has launched a new section in partnership with Nokia called nzherald.co.nz/play, which draws in existing content, sorts it by psychographics rather than sections and displays it all in a simpler, dynamic and more visually appealing way.