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articles tagged 'nzherald.co.nz'

The perils of programmatic

  • Media
  • July 16, 2015
  • StopPress Team
The perils of programmatic
image via blog.dynamoo.com

Programmatic is on the rise all around the world, and across many different media channels, with a recent Business Insider report saying programmatic transactions will make up 52 percent of non-search digital-ad spend growth in the US this year. Programmatic is growing at 20 percent a year, with real-time bidding growing even faster. And while most of the ad networks claim they have checks and balances in place to ensure no dodgy ads show up and harm publishers' brands, or no ads show up on dodgy sites, there will always be a few that slip through the cracks.

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Locking it down: will 2014 be the year of the paywall?

  • Media
  • January 20, 2014
  • Michael Carney
Locking it down: will 2014 be the year of the paywall?

Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

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APN takes Parallax path as part of online revamp for NZ Herald

  • Online
  • November 12, 2013
  • Amanda Sachtleben
APN takes Parallax path as part of online revamp for NZ Herald

APN has made a swag of changes to nzherald.co.nz, including a Parallax-based microsite for special editions and topics. Another key addition is the content timeline, or story arc, which includes related articles, videos and images that let users track a developing issue.

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APN adds another award to digital trophy cabinet

  • Digital
  • December 4, 2012
  • StopPress Team
APN adds another award to digital trophy cabinet

With a restructure currently taking place, assets being sold and general tough times in the newspaper industry being faced up to, APN certainly has a lot on its plate at the moment. But the local and international awards its digital team have won—from best website for the fourth time in five years at the Canon Media Awards to a few mentions at The Webbys—show it's creating international quality solutions and doing its best to keep pace with rapidly changing media consumption habits. And APN Digital New Zealand was recognised again last week at the World Association of Newspapers and News Publishers 2012 Digital Media Awards for the Asia Pacific region, with the recently redesigned nzherald.co.nz winning silver in the best in online media - newspaper website category, following up another silver in 2010.

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APN bags the big 'uns at Canon Media Awards, as The Press rewarded for courage under fire

  • Digital
  • May 20, 2012
  • Ben Fahy
APN bags the big 'uns at Canon Media Awards, as The Press rewarded for courage under fire

A rapidly changing media landscape means it's not the happiest of financial times for many in the newspaper and magazine publishing sector at the moment, but those issues were briefly forgotten on Friday night as the industry gathered in Auckland to reward the best in the business at the Canon Media Awards. And it was APN, which has recently enlisted the help of Deutsche Bank to conduct an asset review, that again popped the most corks on the night and followed on from its 'grand slam' last year by taking out the vast majority of the big awards. 

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Eye gauging: RWC inspires massive online traffic increase, visual and interactive content leads the way

  • Digital
  • October 27, 2011
  • Ben Fahy
Eye gauging: RWC inspires massive online traffic increase, visual and interactive content leads the way

New Zealand's passion for the RWC has already been shown through the massive TV ratings. And, not surprisingly, the major online publishers are also sitting pretty, with Nielsen Market Intelligence data showing the aggregate average daily unique browser numbers for all New Zealand websites in the sports category in September increasing by 58 percent to 332,837 compared to September 2010 (210,408) and 62 percent compared to March this year (205,688). 

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Say hello to our little friends...

  • Advertising
  • September 26, 2011
  • StopPress Team
Say hello to our little friends...

...as Les Mills International announces two key staff changes, Ogilvy signs up Ellison, the NBR announces a new admedia reporter, two new in the nzherald.co.nz crew and D&AD chooses its chiefs. 

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Creative juices squeezed with nzherald.co.nz's crowd-sourced rugby dictionary

  • Digital
  • September 7, 2011
  • StopPress Team
Creative juices squeezed with nzherald.co.nz's crowd-sourced rugby dictionary

As you may have noticed, there are a host of rugby-themed promotions and, for the sponsors, RWC ticket giveaways being offered at the moment. And nzherald.co.nz and M&C Saatchi have come up with a good'un by asking Kiwis to send in their best rugby-related words or phrases, along with their definitions. And, thanks to official sponsor ANZ, the best 'rugbyism' added at rugbydictionary.co.nz and then voted for by the people will get tickets to the final. But wait, there's more. There's an extra special treat on offer for all you creative boffins in adland. 

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Shift_the way you move...

  • Advertising
  • August 30, 2011
  • StopPress Team
Shift_the way you move...

...as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom's punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.  

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Revealed! Mysterious NZ Notworth News puppet masters show their dastardly faces

  • Digital
  • February 20, 2011
  • Ben Fahy
Revealed! Mysterious NZ Notworth News puppet masters show their dastardly faces

The nation's watercoolers have been abuzz with speculation for the last couple of weeks after the NZ Notworth News campaign went live. Well, the culprits can be revealed, with nzherald.co.nz, its agency M&C Saatchi and production company Small Town Media behind the satirical Anchorman-esque broadcasting network.

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The year in review: Donna O'Keeffe

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Donna O'Keeffe

With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand's online eyeball honours, APN shouldn't be complaining too much over the Christmas break. Here's what floated the boat of Donna O'Keeffe, advertising director at nzherald.co.nz

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Fewer Picks, extra beef, no more Mudie and goats

  • Advertising
  • October 11, 2010
  • StopPress Team
Fewer Picks, extra beef, no more Mudie and goats

The lazy susan spins, bringing with it a couple of big creative departures at Rapp/Tribal, a few new arrivals at OMD, a promotion at nzherald.co.nz and a timely lesson in goat farming.

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Round and round she goes...

  • Advertising
  • September 29, 2010
  • StopPress Team
Round and round she goes...

No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland's managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.

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Fairfax's display dollars grow, but by how much, nobody knows

  • Digital
  • September 2, 2010
  • StopPress Team
Fairfax's display dollars grow, but by how much, nobody knows

Pfala via Flickr Stuff.co.nz dominated the digital categories at this year's Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has "significantly outperformed the market" in terms of its display advertising revenue, "almost doubling" the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren't quite so forthcoming.

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New employees assume the positions

  • Advertising
  • July 4, 2010
  • StopPress Team
New employees assume the positions

With all these new hires, it's like a staff party in your mouth. And everyone's invited.

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