Browsing: NZDF

NZDF appeals to the willingness of Kiwis to help in new recruitment push

Whether its the release of the latest version of Call of Duty or a news report on a war, the representation of the military in popular culture is regularly limited to shooting an assault rifle at some or other enemy. And yet, particularly in the New Zealand context, the role of military personnel is more often associated with helping those in need, whether local or abroad—and herein lies the primary focus of Saatchi & Saatchi’s new campaign for the New Zealand Defence Force (NZDF). Featuring scenarios based on real experiences in the forces complemented with behind-the-scenes online films explaining more of the story behind each event, the new campaign makes the point that helping comes naturally to Kiwis. And this message is particularly pertinent at a time when the Syrian crisis is the focus point of local and international debate.