There will be plenty from the marketing community gearing up for the Melbourne Cup today and, with a couple of Kiwi options, the TAB is aiming to get the locals to lay down a few more bets this year. But founder and chief executive of NZ Tax Refunds NZ Cilla Hegarty has managed to combine marketing and horses in a very different manner: racing a branded thoroughbred/”fast-moving advertising billboard” called Gottagetmywoohoo.
Browsing: NZ Tax Refunds
NZ Tax Refunds has complemented its desktop and mobile offerings with iOS and Android apps that let users apply for a refund and get updates on the status of their cash boost. And the 60 seconds it takes via browser to find out whether a windfall is in the offing will be a similar speed on the app.
In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.