The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
Hallenstein Brothers, NZ Rugby, ANZ and MediaWorks step up to the podium this week.
For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.
Whether it’s a tipi, a treehouse or a big boot, there are plenty of strange Airbnb rentals available. But a spot in a stadium is one we haven’t seen before. That’s what Airbnb and NZ Rugby have done to celebrate the Bledisloe Cup Match on August 15, with a competition offering four people the chance to win an overnight stay in a remodelled, All Blacks-themed box. PLUS: Airbnb’s new ad and the ensuing parodies.
Auckland web development company bkaBoom, part of bka Interactive, has created Go Team, a sports picking app which on a deeper level is all about targeting specific audiences with brand messages. As you’d expect for a product being trialled in New Zealand, rugby was the first cab off the rank, but the app can be used in any team sport that has a competition.