articles tagged 'NZ Post'

Money saw cuts-through, wins Best in Show

  • Advertising
  • November 18, 2010
  • StopPress Team
Money saw cuts-through, wins Best in Show

The innovative entries came from far and wide—even for the first time from Britain—but DraftFCB's Tony Clewett and the fantastically named Rob Banks had the stand-out with their 3D saw made from mock fifty dollar notes and were awarded Best in Show at this year’s Art of The Envelope Awards.

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In praise of envelopes

  • News
  • November 16, 2010
  • StopPress Team
In praise of envelopes

It's a celebration of creativity where the humble envelope is given a chance to shine. And tomorrow night at Deus ex Machina in Auckland, with Kiwi pop star and t-shirt dealer Dave Gibson on MC duties, the winners of the 2010 Art Of The Envelope Awards will be announced. So without further ado, here are some glamour shots of the stellar finalists who are in the running for both booty and bragging points.

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Curl reigns supreme at The Maggies

  • Design
  • October 26, 2010
  • StopPress Team
Curl reigns supreme at The Maggies

A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women's surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year.

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iTry with my little eye something created by NZ Post Targeted Communications

  • Digital
  • October 26, 2010
  • StopPress Team
iTry with my little eye something created by NZ Post Targeted Communications

New Zealand Post has been in the news recently after announcing the arrival of 'Localist', a start-up directory business that aims to target Auckland's small to medium sized businesses, where the local advertising market is thought to be worth around $600 million a year. Yellow responded to the threat with an $8 million investment and the promise of 100 new national sales roles. But away from all that excitement, New Zealand Post Targeted Communications has launched another marketing toy called iTRY, a digital-to-mail sampling solution that gives companies an opportunity to get their products and services into the hands of consumers to trial.

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Transparency wins the day as DraftFCB trio takes first envelope prize

  • Advertising
  • October 11, 2010
  • StopPress Team
Transparency wins the day as DraftFCB trio takes first envelope prize

It was beaten by cat food at the EFFIES. But the DraftFCB trio of Antony Wilson, Iain MacMillan and Kate Murchison have eased the feline-related pain slightly by taking out the first monthly Art of the Envelope Award for their transparent effort called 'the Naked Letter'.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The cup runneth over for Effie revellers

  • Advertising
  • October 4, 2010
  • StopPress Team
The cup runneth over for Effie revellers

The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that's being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications' slightly mysterious mobile-phone related tomfoolery.

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New Zealand's sexiest envelopes vie for your votes

  • Marketing
  • September 8, 2010
  • StopPress Team
New Zealand's sexiest envelopes vie for your votes

The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.

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Survey shows no flies on New Zealand Post, but plenty on Telecom

  • Marketing
  • August 27, 2010
  • StopPress Team
Survey shows no flies on New Zealand Post, but plenty on Telecom

The numbers have been crunched, the Kiwis have been canvassed and the companies that consumers believe are the best—and worst—have been announced, with New Zealand Post coming out on top and Telecom bringing up the rear.

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Wish you were here (not)

  • Digital
  • August 16, 2010
  • StopPress Team
Wish you were here (not)

Of course, the main reason for holidays is to inspire jealousy, so family, friends and, if you’re feeling so inclined, your arch enemies, can now be sent a personalised greeting card at the push of a few buttons thanks to the launch of Send a Card for iPhone by New Zealand Post.

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Shirtcliffe and the RAPPsters climb charts with new hit: 'NZ Post DM workshops'

  • Marketing
  • July 29, 2010
  • StopPress Team
Shirtcliffe and the RAPPsters climb charts with new hit: 'NZ Post DM workshops'

Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom.

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Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

  • Marketing
  • July 27, 2010
  • Ben Fahy
Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year's Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating.

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V's likely ladders and NZ Post's paper cuts

  • TVC
  • July 26, 2010
  • Ben Fahy

Who it's for: Frucor/V by Colenso BBDO Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but 'Pomparkour', the new spot—and new sport—from Colenso and independent director Nathan Price ...

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NZ Post lets Genius loose, big time granularity floats marketing boats

  • Marketing
  • July 22, 2010
  • StopPress Team
NZ Post lets Genius loose, big time granularity floats marketing boats

When New Zealand Post isn't deciding what marketing-related events to sponsor, it's devising ways to make some more money to pay for them all. And the Targeted Communications team thinks it has a big one on its hands with Genius, a ground-smasher of a new data segmentation product that aims to provide Kiwi marketers with the most targeted consumer information available in New Zealand.

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The Maggies crack one through the Kiwi covers

  • Win
  • July 15, 2010
  • Ben Fahy
The Maggies crack one through the Kiwi covers

Ah, the magazine cover. How we love the way you capture the consumer's attention. How we love critiquing the efforts of our competitors. And how we love the mixture of art and science often required to create a stunner. Well, undercover cover lovers rejoice, for The Maggies have been shipped in from the UK and entries for the inaugural New Zealand competition are now open.

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E-soothsayer peers into crystal ball, sees tech future

  • Marketing
  • May 23, 2010
  • Emily Loughnan
E-soothsayer peers into crystal ball, sees tech future

This week I had the pleasure of doing a repeat performance at the Marketing Association's network of executive marketers event. Last year I gave my take on some of the things I thought were about to be big in the technology space (it's interesting to look back on one's predictions). And the task was just as daunting the second time around. How do you pick out just a few interesting trends from the plethora of new things available? Well, I just turned to what's being talked about, not just things we're on about at the moment, but things we can see a good body of evidence for internationally.

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