Browsing: NZ Post

News
NZ Post calls on Charles Dance to show how it greases the wheels of Kiwi can-do
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NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That’s resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it’s the role NZ Post can play as a supplier to business that it’s focusing on for its new brand campaign, You Can.

News
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed
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In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank’s head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents’ ledgers a little barer.

News
For the love of paper: Twenty, Tuatara and BNZ
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Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post’s recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.

News
You’ve got (effective) mail, says NZ Post study
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Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it’s on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

News
Old meets new as Doublefish brings some nostalgia to the intertubes
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This industry isn’t renowned for its institutional memory and, when looking for candidates for the Back Then section in NZ Marketing, it’s a surprisingly common occurrence to hear back from agencies and brands who aren’t able to find any of their early advertising work. Online repositories are certainly helping to remedy that situation, and a good example of that is the nostalgia section on the new website of Wellington creative consultancy Doublefish, which is worth a gander for anyone with a passing interest in the craft of advertising—or local popular culture.

Movings/shakings
Movings/Shakings: 2 March
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David Thomason and Lew Bentley take on Effie responsibilities, DDB Worldwide shifts its creative nerve centre to Shanghai, Mick Connolly joins Waitemata Films, Senate Communications nabs two senior bods, Miles Gandy kicks off his new biz with New Zealand Geographic, Datamine adds two to the flock and AUT trumpets another win for its students. 

Movings/shakings
Movings/Shakings: 15 February
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Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO’s art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor’s Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.

News
Folded newspapers fly overseas
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Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseas. Special Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.

News
As Yellow goes hard, Localist goes soft
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Yellow Local appears to have spared no expense in splashing itself around Auckland since launching, with its new hyperlocal offerings featuring on billboards, TV, online and in print. And while NZ Post’s Localist has been promising to launch—and promising to offer something better than Yellow—since late last year, it has taken a much different approach to that of its major competitor and soft launched the site on Friday.

Awards/events
Brain enhancement guaranteed, thanks to Media Design School and NZ Post courses
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The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it’s launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn’t stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal’s creative director Aaron Goldring and Federation’s creative director Ben Chandler set to spread their words of wisdom.  

News
Clems to man Post
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It took a while to get there, but the official announcement has been made and Clemenger BBDO has been chosen as NZ Post’s new creative partner, beating out DraftFCB.

News
Posties finally choose an agency, and its name is … still unknown
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NZ Post has taken its sweet time choosing a new agency to replace long-time partner Saatchi & Saatchi, which decided not to repitch for the business when the expressions of interest were called for in December. The pitch was thought to have finished more than six weeks ago and it seems a decision on its new agency has been made. But no formal announcement has been released and the lips of the Posties and the two agencies thought to be battling it out for the win—Clemenger BBDO and DraftFCB—are staying sealed. 

News
Data hounds go weak at the knees as NZ Post beefs up Genius
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New Zealand Post launched its Genius segmentation tool last year and info-nerds everywhere fell into a deep swoon. Now, in an effort to offer enhanced levels of customer insight—and therefore more benefits to marketers—three new innovative enhancements have been added to the arsenal: Car Genius, Ethnicity Genius and a new segment level media profile component being used by Nielsen and Roy Morgan.

Awards/events
Live, free and direct: NZ Post kicks off another round of DM workshops
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The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.

Opinion
The year in review: Fiona Woolley
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New Zealand Post sponsors and runs a huge number of industry events, awards and competitions. And, with Localist moving into the directories space recently, a range of new tech-related developments like Send-a-Card and some flash new data toys on offer, it’s been busily going about its future-proofing business this year. So, pull up a chair and see what Fiona Woolley, manager, market engagement at Targeted Communications, had to say about 2010.

News
M&C Saatchi latches on to Localist
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M&C Saatchi has had a good run of it recently, picking up the NZTE account to add to the seven other pieces of new business it won during the year. And, after a competitive pitch, it has picked up some more goodies, winning the advertising and digital communication services account for NZ Post’s new start-up directory service Localist.

News
Santa implicated in ponzi scheme as…
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…Media Design School students win thing; a magical mystery store opens its doors in Auckland’s High St; The Documentary Channel is no more; social buying site GrabOne celebrates a milestone; the hunt is on for New Zealand’s Next Top Bookshelf; African adventurers and other charities look for assistance; Air New Zealand’s Christmas auction kicks off; ex-Fonterra boss Roger Boyd launches the ‘beverage of the well-travelled’; InComm arrives in Australasia; 2Degrees, now in 3Dimensions; NZ Post gives everyone a hurry up; and marvel at the glamour of the IAB/Facebook Xmas party.

News
Ads@6: 30 November—6 December
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This week on the box, the massive Mitre 10 Mega man violates some Christmas puppets; NZ Post reminds everyone to send letters; Burger King fails to make wobbling, slow motion chicken look appetising; and Giorgio Armani squeezes as many fragrance ad cliches into 30 seconds as humanly possible.

News
Beauty pageant set to kick off as clients search for some agency love
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As we all know, it’s been a tough few years at the marcomms coalface. But StopPress is here to help. So if you’re gagging for a bit more business in 2011, then there are a couple of clients currently looking to be wowed, with New Zealand Post Group and the Royal New Zealand Ballet (RNZB) both calling for Expressions of Interest.

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