Browsing: NZ Post

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NZ Post calls on Charles Dance to show how it greases the wheels of Kiwi can-do
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NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That’s resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it’s the role NZ Post can play as a supplier to business that it’s focusing on for its new brand campaign, You Can.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed
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In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank’s head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents’ ledgers a little barer.

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