The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
Browsing: NZ Police
New Zealand Police is on a mission to attract new recruits with an entertaining campaign by Ogilvy & Mather exploring the diversity of the force and its understanding of all communities.
Clemenger BBDO has benefitted from the capitulation of M&C Saatchi in this market, winning Rabobank and taking over as the interim agency for NZ Police. Updated with comments from NZ Police.
M&C Saatchi caused a bit of a stir last year when it used stencil art in Christchurch, Wellington and Auckland to tell some extraordinary police stories. That work, created by Otis Frizzell, received some international media attention (and, in Auckland, some attention from taggers). And the latest phase of the campaign builds on that idea, with TVC, radio, online, and ambient/out of home activity that aims to challenge prevailing perceptions of what it takes to become a cop.