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‘It’s only a little bit over’: NZTA shows the dangers of speed
The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign – ‘In my Shoes’.
Browsing: NZ Police
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A street dancer, a body builder and a thieving dog help New Zealand Police attract recruits
New Zealand Police is on a mission to attract new recruits with an entertaining campaign by Ogilvy & Mather exploring the diversity of the force and its understanding of all communities.
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NZ Police reigns supreme at this year’s SMCAKLs
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
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NZ Police embraces public service emojis
As Dr Evil said: “I’m with it, I’m hip, takka takka takka takka … ” And it seems the NZ Police have taken a leaf out that book and tried to get down with the kids to warn them to stay safe during the Rugby World Cup.
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Clemenger BBDO mops up a couple of M&C Saatchi’s clients—UPDATED
Clemenger BBDO has benefitted from the capitulation of M&C Saatchi in this market, winning Rabobank and taking over as the interim agency for NZ Police. Updated with comments from NZ Police.
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TVCs of the Week: 29 October
Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.
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TVCs of the Week: 23 October
Whittaker’s foreign correspondent, Bay Audiology’s moments of joy, Prince Nikolai Stroganov III, NZ Police and VW’s take on the importance of being young at heart earn TVC honours.
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M&C Saatchi puts another coat of paint on NZ Police recruitment campaign
M&C Saatchi caused a bit of a stir last year when it used stencil art in Christchurch, Wellington and Auckland to tell some extraordinary police stories. That work, created by Otis Frizzell, received some international media attention (and, in Auckland, some attention from taggers). And the latest phase of the campaign builds on that idea, with TVC, radio, online, and ambient/out of home activity that aims to challenge prevailing perceptions of what it takes to become a cop.