Browsing: nz police

M&C Saatchi gets personal with a double-dose of emergency services campaigns

If you’re called Paul, Nicola or Marama then congratulations, M&C Saatchi has selected your name for use in its latest campaign for the NZ Fire Service. You might feel justifiably chuffed at your selection, but actually, the randomly selected names are all part of clever personal print campaign created to drive home a serious message about the random nature of fires.