While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.
Browsing: NZ Olympic Committee
Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.