Browsing: NZ Marketing

News
TVNZ-NZ Marketing Awards 2016: Cinderella stories for Marley, Fisher & Paykel Healthcare, Eat My Lunch, Mercury Energy and more
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A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.

News
Media Munchies: Jeremy Wells
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Jeremy Wells is prolific in the media. One minute he might be fooling around with the Alternative Commentary Collective, next minute he’ll be imitating Mike Hosking on Hauraki, then he might pop up on-screen in a Meridian ad. Here’s what media the deadpan disc-jockey consumes in his own time.

News
The Kiwi company with an $85 million price tag: the story behind Online Republic
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Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.

News
Owner/Marketer: Jessica Venning-Bryan, Flick Electric Co.
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In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand Jessica Venning-Bryan, one of the company’s leading lights.

News
Attack is the best form of defence: NZ Marketing adapts its model
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At Previously Unavailable’s breakfast event this week, Air New Zealand’s head of innovation Scott Bishop spoke about the difference between companies with an offensive mindset (like, unsurprisingly, Air New Zealand, or Tesla, which took its patents open-source and backed itself to stay ahead of the competition) and companies with a defensive mindset. The defensive companies generally fail because they’re trying to protect a legacy and tend to force customers to adapt to their business model, rather than looking at what their customers actually want and solving their problems. While we’re not deluded enough to place ourselves in the same category as Air New Zealand or Tesla, the same binary choice applies to us: try to create the new, or try to maintain the old. So, after much chin-stroking, spreadsheet-staring, brow-furrowing and distance-gazing over the past few months, we’ve decided to take the offensive.

News
Media Munchies: Jono and Ben
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The dynamic duo that is Jono and Ben can be found everywhere in the media these days. When they’re not on their own show, they’re in the news for attempting to ride a banana boat across the Cook Strait, or some other such shenanigan. We caught up with the pair to find out what media they consume when they’re not in it.

Opinion
Horse’s Mouth: Tom Ruddenklau, Volkswagen
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Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.

Features
Dancing on the ceiling: the worrying absence of executive women in advertising
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When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.

Opinion
So long, and thanks for all the fish
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As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).

Awards/events
StopPress Presents: How to win friends and influence people
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Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.

Opinion
The last post: blips vs. curves
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If you believe the headlines, humanity is going to hell in a handcart. Over-population, climate change, ISIS, Ebola, race riots … the list goes on. But for all the negativity seen in the news, the data tends to tell a different story over the long term. This also applies to marketing. And, as the annual period of reflection arrives and StopPress heads off on holiday, that’s worth remembering.

News
Horse’s Mouth: Annie Baxter, Google
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When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.

News
Go long, add video: new options for StopPress advertisers
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Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn’t entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn’t really suited to displaying the longer features. But now we’ve launched a new section dedicated to bringing some of that long-form content from the magazine to life online. PLUS: even more gratuitous self-promotion!

Opinion
The last post: enough about you, let’s talk about us
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This industry generally isn’t backward in coming forward about its achievements and there are many opportunities for those achievements to be acknowledged. But we’re sick of writing about you, so, as we often do on the last day of our publishing year, we’re taking the opportunity to talk about what we’ve done this year and what we’ve got planned for the next.

News
Clean up in aisle five: the evolving world of retail
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Nielsen’s latest figures on online shopping show more Kiwis are clicking to buy. And from holographic retail assistants to interactive zombie gaming to mobile apps that allow users to purchase items via QR codes, retailers and marketers are donning their digital thinking caps to find the most creative ways to lure and retain customer attention in the colliding world of bricks, mortar and online retailing. Deirdre Robert shops on.

News
In with the old
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The digital realm offers a boatload of exciting opportunities for marketers and advertisers. But don’t forget your old shipmates.

News
The merging of man, machine and magazine
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Digital, online, interactive, cyberspace, the intertubes … whatever you like to call it, there’s no denying it’s all up in everyone’s face at the moment—and it’s growing rapidly (not your face, the techy space). And, as we’re sure you’ve noticed, this evolution is having a rather large impact on the marcomms industry. So, not surprisingly, there is a huge appetite for stories and information on the subject from those who are hoping to harness it. As such, the March/April edition of NZ Marketing magazine is dedicated to all things digital, from search engine marketing to the changing face of TV to the importance of social media to the need for agile thinking to the rise of collaborative consumption and plenty more inbetween.

News
The last post: you, us and Damon Wayans
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As a wise man once said, those who do not remember the past are condemned to repeat it. So, given all the opinions that have flowed forth over the past week from a range of marcomms cutters and thrusters (never fear, we’ve got a few more up our sleeves to ease you into 2013), it seemed remiss of us not to do a bit of reflecting ourselves, both on the industry we cover and on the evolution of StopPress and NZ Marketing.

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