Browsing: NZ Magazines

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All-powerful Sarahs dominate Magazine Awards as Good and Cuisine clean up
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It’s the night the magazine industry comes together to, as ACP head honcho Paul Dykzeul might say, indulge in a bit of gratuitous back patting. Or, as the MPA might say, reward the publications, publishers, editors, designers, sales folk and contributors who toil away on their various titles. And it was Good and Cuisine’s Sarah Nicholson that reigned supreme on the night, winning the top magazine and editor of the year prizes respectively.

News
ACP undertakes some renovations, Upstart mag goes digital and NZ Woman’s Weekly gets charitable
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The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products. 

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Trading currencies: readership and circ face off as latest mag stats released
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It’s that time again, a time when publishers weep, gloat or possibly just say ‘meh’ and get on with it as the ABC circulation and Nielsen’s Magazine Comparatives Q2 2010 – Q2 2011 readership results are released. And while the market appears to have stabilised after a fairly rough period, there are some interesting, some might say counter-intuitive trends on display in the yearly comparisons, with some significant disparities between circulation and readership for some titles and publishers.

News
Woman’s Weekly gets a spruce up, but exclusive deals issue casts a pall
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It’s been a fairly interesting period for the ladies mags recently. The old battle between ACP’s Woman’s Day and NZ Magazine’s Woman’s Weekly was spiced up considerably after a few big editorial switcheroos and a hearty debate about the pros and cons of brands signing exclusive deals with publishers. Now there’s even more excitement, with Woman’s Weekly undergoing its biggest change in more than a decade. 

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New Idea hunts for new editor as McLarin swaps gossip for good
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The weekly gossip mags haven’t had too much to celebrate recently in terms of readership. But there’s been no shortage of excitement in the rather fluid editorial ranks, with Sido Kitchin and Fiona Fraser moving from APN’s Women’s Weekly to ACP’s Woman’s Day and Sarah Stuart being brought in to replace Kitchin. Now there’s been another big shift, with Hayley McLarin deciding to step down as editor of New Idea magazine after six years at the helm for a role as communications director at CureKids. 

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Latest figures show Kiwi mags holding on—and, in some cases, booming
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The launch of the iPad and the expected ‘tablet revolution’ has put some wind in the sails of publishers who have been beaten down by the internet. But as everyone goes gaga over the new technology, it’s easy to forget that good old-fashioned paper-based magazines are still putting up a very good fight, with the most obvious trend from Nielsen’s latest readership figures and Audit Bureau of Circulation numbers being that Kiwi consumers are still willing to pay for good-quality specialist magazines.