Browsing: NZ Lotteries

News
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
By

At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

News
ASA pulls plug on Instant Kiwi tabletop ads
By

It’s game over for Instant Kiwi’s table top advertising of its Space Invader scratchies. The Advertising Standards Authority’s Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.

News
FTW: NZ Lotteries and DDB focus on the winning
By

Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries’ new overarching tagline of ‘Winning Happens’, DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there’s a winner every second-and-a-half across the whole portfolio.

News
Awards rewards: Wendy Rayner
By

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.

News
Rayner tries her luck elsewhere
By

Photo: Paul Statham

Wendy Rayner, head of marketing at NZ Lotteries and reigning Marketer of the Year, has resigned after around nine years with the organisation and seven years in the top marketing role.  

1 2