There has been widespread speculation recently that the weekday version of the New Zealand Herald would be moving to a compact format and APN New Zealand has confirmed that’s the case, with a date set for September 2012. And, as its print product changes, it will also be redesigning its major digital property nzherald.co.nz.
Browsing: NZ Herald
The New Zealand Herald’s Viva magazine turned 15 recently, and, as part of the celebrations, APN offered agencies an opportunity to submit a creative concept for a chance to win a spot on the front cover and inside front cover of the birthday issue. And JWT’s idea for Pernod Ricard’s G.H. Mumm champagne brand took the top prize, with the birthday edition of the magazine coming enclosed in golden bubble wrap and the phrase ‘enjoy the bubbles’.
With the seemingly imminent move to a tabloid format on weekdays for The New Zealand Herald, the recent appointment of Deutsche Bank to undertake a strategic review of its media assets in New Zealand (and presumably ready some of them for sale) and the decision to upgrade its stake in GrabOne to 100 percent and buy out Shane Bradley, there are some big things happening at APN at the moment. And while times are pretty tough in the newspaper business, there’s plenty of courage being shown under fire and The New Zealand Herald has been rewarded for its efforts by scoring a hat-trick of wins at the 2012 International Newsmedia Marketing Association.
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers.
APN emerges as the winner in the latest newspaper readership numbers, continuing to defy world trends in daily rags and thumbing its nose at nearest rival Fairfax Media.
The Nielsen newspaper readership survey year on year comparative results are black and white and read all over: APN’s NZ Herald and the Herald on Sunday are the only newspapers that have improved their readerships nationally, and Sunday News, Dominion Post and Sunday Star-Times, all published by Fairfax, have each lost readership of 10 percent or more throughout the country.
Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand’s new charity promotion, DraftFCB’s tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom’s new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.
If you were reading the papers over the weekend, you may have noticed a few column inches were devoted to illustrating how well the publication in front of you had done in the latest Nielsen Readership Survey. Whether the readership changes were statistically significant or not doesn’t seem to matter, because every quarter you can guarantee the big players will be focusing on the silver linings in the print media cloud.
This country’s diminutive stature has, according to legend, made us the perfect testing ground for technology firsts. And while it seems we always have to wait before we get our delivery of the newest gadgets, there have been a host of cool techie developments of late, from sandwich ordering to iPad apps, and crowdsourced language studies to dancing digital cows.
For months the New Zealand tech retailers have been displaying a range of iPad paraphernalia for sale in their stores and, as of today, they actually get to sell the object all that paraphernalia is associated with. But after all the hype, all the talk of publishing revolutions and all the feverish Tweetbooking about Jobs Almighty and his newest hero product, there seems to be a surprising dearth of local applications available on the day of the iPad’s release in New Zealand.
It seems the print media’s dastardly scheme to get aggrieved companies to take out full page ads is working: after Air New Zealand responded to a Listener editorial with a cheeky video featuring Rob Fyfe, a dedicated website and a few full-pagers, ecostore has decided to follow suit, joining the reactionary party last weekend after an article in the Herald about washing powder ruffled its eco-feathers.
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.
For anyone unfortunate enough to be interviewed by the NZ Herald’s John Drinnan, the feeling will be depressingly familiar: our prompt and polite responses to an email query from him resulted in a selective, confusing and potentially damaging report in this morning’s NZ Herald.
In his weekly column …
Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.
The ad reads: “Tax avoidance is like under arm bowling. We …
NZ rags did good at the 2009 Pacific Area Newspaper Publishers’ Association Awards (PANPA) held in Sydney last week.
Fairfax Media is licking its chops after the choice morsels it received. The Timaru Herald won the display advertising and the classified categories for newspapers with a circulation up to 25 …