Finalists for the 2018 Voyager Media Awards (formerly Canon Media Awards) have been announced and last year’s winners, The New Zealand Herald, Weekend Herald and Stuff, are no doubt hoping for another successful night.
Marketing, advertising & media intelligence
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Examining the state of education through one of the country’s most disadvantaged schools, The New Zealand Herald debuts its first foray into long-form documentary video.
There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED
Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? Also, how are publishers monetising their international audiences?
"Data journalism is absolutely critical to our future," said NZME managing editor Shayne Currie when speaking to StopPress about the restructure of NZME's news teams. As part of the shift to a more digital-centric publishing operation, Currie said NZME would be investing more into data journalism in the near future. And this seems to have now come to fruition with the launch of Insights, a website dedicated to the Herald's data journalism.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
NZME has brought on board Irene Chapple as the NZ Herald’s new digital editor, who is returning to the Herald after ten years in other roles, and several years overseas.
Future tense: Dallas Gurney on starting out as a cart boy, leading Newstalk ZB and taking on branded content
In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise. Next up, Damien Venuto talks with NZME's Dallas Gurney about his new role and how he sees branded content existing alongside journalism.
TVNZ has launched two new OnDemand short-form offerings, youth-led magazine show Yours TV and short documentary series Loading Docs which the broadcaster says is part of its focus to support up-and-coming New Zealand talent.
Industry happenings at Canon, Content Boutique, NZ Herald and oOh!media.
The entertainment and media industries have seen a huge shift in recent years. Content viewing has gradually shifted to the online world and therefore advertising follows closely in tow while traditional media’s growth rate is slumping. PwC provides some insights and predictions of the movements of these industries closer to home and further afield between 2015 and 2019.
Facebook has become a hugely important traffic source for many publishers. And last week Facebook announced the launch of a new feature called Instant Articles, which allows users to view articles from other websites (particularly enhancing mobile experience) without leaving the site. This is hoped to make for a faster loading time, more data about what users like to consume and therefore an enhanced overall user experience. And there are also benefits for the publishers. It's very early days for the scheme, but we thought we’d find out a bit about the initiative and whether New Zealand’s main media outfits are keen on the idea.
Tim Murphy, the editor-in-chief of the NZ Herald has decided to step down after a 30 years with the publication. This announcement brings an end to Murphy's three-year stint in the role that he took on after serving as an NZ Herald editor for ten years.
One of the major struggles for news publishers is that the rise in online audiences and revenue has struggled to make up for the loss of print advertising and subscription revenue. And a new feature on the Herald seems to give readers another reason not to pay for paper.
Fairfax is starting to challenge the Herald's dominance in Auckland with a series of campaigns that aim to draw the Super City's denizens to its publication. The most recent effort involved an activation at Art in the Dark, which saw event attendees queue in long lines to enter the Stuff tent to get a shot at literally creating art out of light. Once inside the tent, Kiwis would be given LED glowsticks and were then told to draw or write in the air. These actions were then captured using long-exposure photography, resulting in a host of creative images that were tagged with the Stuff brand.