Browsing: NZ Golf

News
Not just for old, rich men: NZ Golf and Augusto look to get girls onto the green
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The traditional perception of golf usually evokes images of diamond-patterned shirts, cheese cutters, pastel sweaters, loafers and affluent white men. This long-standing myth is so entrenched that it even led to the urban myth that the word golf was in fact an acronym for ‘gentleman only, ladies forbidden’. This, of course, isn’t true, but the stereotype has long prevailed in golfing, leading to it being seen as a rich man’s sport or a hobby for retirees.

News
NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of ‘cricket golf’
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With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.

News
TVCs of the Week: 29 October
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Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.