NZ Book Month is back with the same plan it’s had for the last seven years: to promote books, reading and literacy amongst all Kiwis, young and old. To do this the organisers are repeating last year’s Books Change Lives campaign, and distributing more than four million $5 vouchers, aimed at putting a book in the hands of every single New Zealander. This simple idea got extraordinary results last year, when New Zealand was the only country in the developed world where book sales rose rather than fell.
Browsing: NZ Book Month
NZ Book month is an annual celebration with a simple intent: to promote books, reading and literacy amongst all Kiwis, young or old, beginner or pro. It was established six years ago to address the fact that, year after year, the number of books sold in New Zealand decreases. And this creates a serious cultural issue: Kiwi authors struggle to maintain a career and our country’s stories go untold.
The 2011 TVNZ-NZ Marketing Awards were dished out last night at the Langham in Auckland in front of around 450 industry bods and a host of game changers and bar-raisers—some well-accustomed to collecting such awards, some venturing up on stage for the first time—were announced. But it was Progressive Enterprises that came away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning based on an enhanced definition of consumer value.