MediaWorks has taken legal steps against online men’s brand NZ Blokes, sending the editors of the site a cease-and-desist letter in regard to the promotion of an event called NZ Crate Day on the NZ Blokes Facebook page. The letter from MediaWorks stipulates NZ Blokes recently commenced marketing activities in relation to the NZ Crate Day and that this constitutes an infringement given the similarity between the names and the fact that both events were scheduled to occur on 5 December.