Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
Maritime NZ, Rebel Sport and News Works collaborate to keep the nation safe on the water
Young & Shand and LBC give Kiwis added incentive to vanquish bad hair days
Young & Shand has injected some humour into the battle against cancer, hoping that people will shave to cure cancer and bad hair.