Browsing: not-for-profit

News
Charity art exhibition to celebrate adland’s escape artists
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Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.

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Blue September calls on Kiwis to give prostate cancer the finger
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As is often the case with cancer, the sufferer’s chances of recovery are drastically increased by early detection of the disease. However, when it comes to prostate cancer, many men tend to have inhibitions about having the rectal examination necessary to check for prostate abnormalities. For this reason, not-for-profit organisation Blue September has released a confronting message for its 2015 campaign that encourages men to “man up and give prostate cancer the finger”.

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Inside a broken home: Home magazine draws attention to domestic violence
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The latest issue of Home magazine features a powerful campaign that shows a multi-page profile on what at first appears to be just another affluent home. However, on closer inspection, it quickly becomes clear that something is amiss. Blood stains are on a stairwell, chairs have been knocked over, ceramic pieces lie shattered on the floor and tables have been smashed.

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When giving doesn’t help
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The city of Cape Town has launched a new campaign designed to encourage South Africans not to give small change to those on the street, because it does little more than keep them there.

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NZ Herald and World Vision put the spotlight on the forgotten millions, raise over $300,000 for Syrians in need
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13 March marked the fourth anniversary of the Syrian Civil War, an ongoing human rights crisis that has resulted in over 220,000 deaths, left 6.5 million people across the nation displaced and caused over four million to flee across the border. And although people in New Zealand are aware of the war, such statistics quoted in isolation do not provide a real sense of the loss that innocent people caught up in the skirmish. So in an effort to present the human side of a story that is often lost in big numbers, World Vision partnered with NZ Herald to launch The Forgotten Millions campaign, which uses a journalistic approach to telling the stories of the people in Syria.

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McDonald’s makes online push to raise awareness of McHappy Day, continues efforts to be seen as a ‘good neighbour’
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In the lead up to this year’s edition of McHappy Day—the signature fundraising event for the Ronald McDonald House Charities (RMHC)—McDonald’s has launched a YouTube video that draws attention to the charitable work the organisation does to assist families who have children suffering from illnesses. The video features compilation of clips heart-wrenching clips of families living in on the Kiwi-based Ronald McDonald Houses.

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A store for the homeless
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Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.

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PETA gives students the chicken’s point of view
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PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation’s latest campaign does include POV camera angles, it isn’t quite as salacious as what was done before.

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Spark gets behind the dreams of 11 Kiwis
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With Spark livery freshly stamped over those of the corporate we used to know as Telecom, the organisation is expanding its Givealittle fundraising platform from charity to individual projects. Spark My Potential will pick out some of the projects listed on Givealittle and give them crowdfunding coaching and in some cases match pledges dollar for dollar.

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Pro-bono work pays off as Republik wins Starship account
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The Starship Foundation has appointed Freeman’s Bay-based indie agency Republik as its advertising, media and strategic comms agency. This move brings an end to the charity organisation’s creative partnership with Whybin\TBWA, which stretches back to 2010 when the agency won the account after a creative pitch.

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A book that saves lives
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DDB NY has teamed up with not-for-profit organisation Water Is Life to produce the drinkable book, a short publication printed on specially designed filter paper capable of removing life-threatening bacteria from unclean water.