Danish not-for-profit organisation BØRNEfonden is pushing parents into uncomfortable territory in a new campaign that asks fathers how they would feel if a 30-year-old man asked to marry their 13-year-old daughters.
Browsing: not-for-profit
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
Adblock users across the world experienced disruption over the weekend, but not through the typical form of advertising. To celebrate World Day Against Cyber Censorship, Colenso BBDO partnered Amnesty international with Adblock to share with users messages of cyber censorship victims.
A clever direct marketing campaign from The Fred Hollows society shows Kiwis exactly how lucky they are to have the gift of sight.
Kiwi celebrities get minted for good in new Movember Mo-dollars campaign to raise funds toward prostate cancer research.
Ogilvy & Mather’s executive director reckons not-for-profit organisations don’t necessarily need massive budgets to reach broad audiences. They just need to be smart when it comes to using digital channels.
As is often the case with cancer, the sufferer’s chances of recovery are drastically increased by early detection of the disease. However, when it comes to prostate cancer, many men tend to have inhibitions about having the rectal examination necessary to check for prostate abnormalities. For this reason, not-for-profit organisation Blue September has released a confronting message for its 2015 campaign that encourages men to “man up and give prostate cancer the finger”.
Barnes, Catmur & Friends seems to have taken a page of the stage magician’s handbook in new spot for the New Zealand Heart Foundation, which uses a distraction strategy to make its point.
The latest issue of Home magazine features a powerful campaign that shows a multi-page profile on what at first appears to be just another affluent home. However, on closer inspection, it quickly becomes clear that something is amiss. Blood stains are on a stairwell, chairs have been knocked over, ceramic pieces lie shattered on the floor and tables have been smashed.
Last month, ANZ teamed up with the RSA to launch an online campaign (conceptualised by FCB) that gave Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915, and the RSA says “its blown away” by the success of the campaign.
The city of Cape Town has launched a new campaign designed to encourage South Africans not to give small change to those on the street, because it does little more than keep them there.
13 March marked the fourth anniversary of the Syrian Civil War, an ongoing human rights crisis that has resulted in over 220,000 deaths, left 6.5 million people across the nation displaced and caused over four million to flee across the border. And although people in New Zealand are aware of the war, such statistics quoted in isolation do not provide a real sense of the loss that innocent people caught up in the skirmish. So in an effort to present the human side of a story that is often lost in big numbers, World Vision partnered with NZ Herald to launch The Forgotten Millions campaign, which uses a journalistic approach to telling the stories of the people in Syria.
In the lead up to this year’s edition of McHappy Day—the signature fundraising event for the Ronald McDonald House Charities (RMHC)—McDonald’s has launched a YouTube video that draws attention to the charitable work the organisation does to assist families who have children suffering from illnesses. The video features compilation of clips heart-wrenching clips of families living in on the Kiwi-based Ronald McDonald Houses.
Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.
PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation’s latest campaign does include POV camera angles, it isn’t quite as salacious as what was done before.
With Spark livery freshly stamped over those of the corporate we used to know as Telecom, the organisation is expanding its Givealittle fundraising platform from charity to individual projects. Spark My Potential will pick out some of the projects listed on Givealittle and give them crowdfunding coaching and in some cases match pledges dollar for dollar.
DDB NY has teamed up with not-for-profit organisation Water Is Life to produce the drinkable book, a short publication printed on specially designed filter paper capable of removing life-threatening bacteria from unclean water.
A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.