With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go ‘double denim bogan’ for the cause.
Browsing: not for profit
Saatchi & Saatchi’s Paul Wilson and Colenso BBDO’s Scott Coldham are among the 150 influential Kiwis who will tonight be trading in their home comforts to sleep rough for a night in a bid to draw attention to the plight of the homeless as part of the Big Sleepout event.
The Syrian conflict had raged on for so long that the Kiwi public had become numb to it. So World Vision partnered with the New
Zealand Herald to remind the public of the human side of war.
Every week, the Salvation Army receives 300 new requests for help from Kiwi families going through difficulties. And contrary to the popular misconception that the organisation only exists to help the poorest in society, public relations director of the Salvation Army Steve Chisholm says that it’s also common for those in the middle class to approach the not-for-profit organisation when they fall on hard times. So, in a bid to change this perception, the Salvation Army has released a new campaign that posits the Salvation Army as a safety net for ordinary Kiwis.
Not-for-profit organisation Bias has released a new campaign that has since 3 March bounced around the internet, collecting millions of views along the way. The short spot, which is based on the premise that we are all the same under our skins, shows several couples, who while dancing behind a giant X-ray screen are reduced to skeletal figures. When the couples step out from behind the screen, they are revealed as a diverse assortment of characters, illustrating that our biases and judgements are only skin deep.
In 2009, at the age of 43, well-regarded suit and strategist Andy McDowell was diagnosed with Parkinson’s Disease and, over the last two years, his condition has deteriorated substantially, making it difficult for him to continue working. As an industry stalwart, who launched The Department of Marketing in 2008, previously worked at FCB and Ogilvy & Mather, and also owned Nebula Marketing, McDowell has left an indelible mark on the lives of many in the Kiwi advertising space. And for this reason, a collection of advertising agencies have grouped together to raise funds to support him.
The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.
In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association’s first Not-For-Profit event last week.