While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.
Browsing: Not Beersies
Summer brews or bad news: HPA continues with ‘Not Beersies’
Not Beersies satire continues with brew kit, pouring guide and (not) beer garden
FCB has continued poking fun at beer drinking culture with a series of three satirical videos that showcase the Not Beersies versions of home brewing, pouring that perfect drink and hosting a beer garden.