Browsing: North & South

News
Mindfood heads for home with latest brand extension
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Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it’s print, online or events. And while there’s no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that’s aimed at the big, growing but quite cluttered home and living market.

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International cover lovers give Kiwi efforts the nod
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One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian’s effort for Paper caught the eye of Coverjunkie, a website that celebrates “creative covers and their ace designers”. And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.

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APN makes it six in a row at Canon Media Awards as NZ Herald rejig nets top prize—UPDATED
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It’s one night where the big challenges currently being faced by the print media industry are brushed to one side and the hard work of photographers, journalists, artists, designers, cartoonists, editors and many others—both in print and, increasingly, online—is celebrated at the Canon Media Awards. And it was APN’s newly compacted New Zealand Herald that came away with the top prize.

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North & South’s Twitter stoush
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The latest issue of North & South features an in-depth cover story on the Ewen Macdonald case that was one year in the writing. And, as often happens when a big story hits the public domain, it was picked up by the major papers, which led to a bit of an online barney between ACP and editor in chief of the Herald’s products Tim Murphy.

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ACP and TVNZ embrace healthy ‘co-opetition’ with win-win hybrid show
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Print and TV are usually fairly uneasy and rather competitive bedfellows. But the once disparate media realms are steadily converging as TV websites embrace print and print titles increasingly embrace video. And TVNZ and ACP’s North & South have converged on each other with a new show based on the long-running My Space section in the magazine that will screen on its patriotic pay TV channel Heartland. 

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ACP undertakes some renovations, Upstart mag goes digital and NZ Woman’s Weekly gets charitable
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The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products. 

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North, South, East & West: the rag for the regions turns 25
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There’s no denying that in this digital age, where, as the famous geek saying goes, ‘information wants to be free’, the print media industry has suffered. Many publications have died and some are only just holding on, but others have stuck to their guns, adapted where necessary and managed to maintain their audience—and their advertisers. And North & South, which is celebrating its 25th anniversary in March, is one of those publications.