The Great Phone Wars of the early Teenies have been escalating recently, with Apple fans regularly lining up for the latest toy (as comedian Tom Gleesson said at the Comedy Gala, Apple’s next move will probably be to release a product that doesn’t fit existing plugs so we’ll have to rewire our houses and we’ll still say ‘thanks Apple’) and Samsung making fun of their blinkered devotion in some of its ads. But in this new spot for the Nokia Lumia by Crispin, Porter + Bogusky and Roman Coppola, Windows thinks both of the obsessed, bickering factions should take a look at another option.
Otis Frizzell recently put his hand to the wall to brighten up Ponsonby’s Sohole and promote the new Samsung Galaxy Note, a very cool piece of kit that sits somewhere between a phone and a tablet and harks back to the golden age of cellular technology by being massive and rocking a stylus. And now some other talented Kiwi artists are using their skills to help launch another fancy gadget, with Cut Collective transforming a couple of billboards in Auckland and Wellington for Nokia’s new Lumia.
This time last year we were oohing and ah-ing over the mad ball skills of the All Blacks. Which turned out to be the mad skills of the mighty ABs—and the special effects jiggery pokery of Brandspank. So when #aliwilliams tweeted “Haha yeah that copter thing was hilarious. Izzy took it out. BOOM!” along with a news announcement on the All Blacks and BackingBlack’s Facebook and Twitter feeds, followed shortly after by the release of a film showing the All Blacks smashing a “coptercam” out of the sky with a rugby ball, we should have guessed… we’d become victims of yet another ad campaign ‘going viral.’
In this helping of Michael Carney’s Marketing Week: The sudden importance of mobile wallets What’s a Facebook Fan really worth? Google’s answer to publishers’ love affair with the iPad 10 ways to improve loyalty programmes Digital Funding from NZ On Air Outrageous Fortune, American-style