Browsing: Noah Marshall
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TVCs of the Week: 30 October
Westpac’s ode to asking and Barkers’ slow motion All Blacks earn their keep this week.
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Westpac’s Martine Jager on asking questions, getting answers and New Zealand’s dire financial literacy stats
As the centrepiece of Westpac’s new ‘Start Asking’ campaign shows, New Zealanders can talk about almost everything these days, whether it be politics, religion, war, sex, existential issues and, of course, Rugby World Cup wins. But, as Westpac’s general manager of marketing and customer experience Martine Jager says, we’re still not comfortable talking about money. So can the bank actually change that?