OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.
Nivea Sun has won the January 2015 Colmar Brunton Ad Impact award for ‘Take Care Out There’ for an ad created alongside American artist Thomas Leveritt that gives a very literal view of how sunblock can protect your skin.
Most print ads just sit there, doing nothing, hoping to be noticed and generally helping no-one but the advertiser. But print ads can sometimes be quite helpful, so here are two recent examples of paper being used to extremely good effect.
There’s a lot of talk these days about modern marketing and advertising offering consumers utility. And that’s mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone.