Kiwibank, Nigel Latta and TVNZ are back for a second season of Mind Over Money – this time revealing people’s money personalities and how this impacts on relationships.
Browsing: Nigel Latta
Kiwibank started 2017 by pushing the boundaries of advertising. Wanting to spark a conversation about money and New Zealanders’ behaviour with their finances, the bank, with Ruckus and TVNZ, created a whole TV series called Mind Over Money. General manager of marketing communications Regan Savage explains the move away from the TVC.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.
Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
To some, the term corporate social responsibility is an oxymoron; more keeping up appearances than a legitimate attempt to make the world a better place. Nigel Latta looked into what the booze companies are doing in terms of promoting their products and, to a lesser degree, responsible drinking, in his recent series. And South Park has shown the paradox of the alcohol-funded ‘drink responsibly’ message perfectly (NSFW)
Beat Bowel Cancer Aotearoa aims to get Kiwis to put their health first by encouraging them to talk about number twos. The ‘Give a crap’ video campaign, which features TV personality Nigel Latta and various other celebrities, is designed to make New Zealanders feel more comfortable about broaching the awkward subject of bowel movements in the hope that this will lead to early diagnosis of the disease.