Nigel Keats, managing director at OMD Wellington, is one of the country’s most respected media men. And after more than 20 years in the business and a slew of awards on the mantelpiece, he’s decided it’s time for something new.
DHL announced its sponsorship of the Rugby World Cup today (and to celebrate Grant Fox kicked a rugby ball off the Skytower). And while the rules for the tournament’s official sponsors seem fairly clear, media owners, media buyers and the host of other companies that haven’t forked out but are hoping to jump on the RWC marketing bandwagon are still waiting to find out from the government how the Major Events Management Act (MEMA) could affect marketing activities, particularly when it comes to out-of-home media.
The excitement is growing steadily for next year’s Rugby World Cup. And for some, so is the confusion.