Browsing: Nigel Douglas

News
Does the power of personality impact ratings? Media players weigh in on the new Seven Sharp duo
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There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.

News
Power takes Fast 50 glory, as Mediacom flies marcomms flag
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For the second year in a row, an electricity company has topped the Deloitte Fast 50 list of New Zealand’s fastest-growing companies—though Pulse Utilities NZ’s 2637 percent revenue growth didn’t quite reach the dizzying heights of last year’s winner, Powershop, which clocked in with 5280 percent growth. And in the marcomms field, Mediacom came in ninth with 487 percent growth, Gopher was 17th with 304 percent growth, SnapComms was 30th with 222 percent growth, recently acquired SublimeNZ was 31st with 216 percent growth and Christchurch’s Plato Design Agency was 35th with 208 percent growth.

Opinion
The Year in Review: Nigel Douglas
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Mediacom won a few big awards last year, including B&T’s overall agency of the year title and the Media Agency Network of the Year award for the third consecutive year at the M&M International Awards. In New Zealand it was behind KFC’s Double Down launch as well as the placement of media for the Z launch, and to top it all off, it also took the Revlon account off DraftFCB. Managing director Nigel Douglas pours his heart out. 

News
Global alignment sees Revlon account shift to MediaCom
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According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.

News
Drama, mystery and intrigue as Media Counsel liquidation saga continues
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On Tuesday last week, The Media Counsel ceased trading after managing director Glenda Wynyard put the company into voluntary liquidation. Since then, there has been no official comment from Wynyard, a representative from Aegis/Carat or a liquidator, which means details about the amount owed and the reasons behind the decision have been scarce. But there’s been no shortage of speculative commentary, mudslinging and confusion.