Browsing: nielsen

News
Do you understand agency life? Tell Nielsen
By

Tell Nielsen the truth about your scandalous agency lifestyle. Nielsen even has a drinkable offering in return for your time (‘you” being advertising folk) and your secrets. There are ten cases of wine (six bottles in each) to be won for those who fill in a survey to help Nielsen ‘understand agency life’. Everyone who completes it will receive a short report from Nielsen about the findings.

News
Block-a-holics come to new house party
By

MediaWorks’ 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.

News
Kiwi consumers continue to tighten purse strings according to latest Nielsen survey
By

Last year, New Zealanders’ confidence in the economy took quite the fall, plummeting nine points, from 99 in Q4 2010 to 90 in Q4 2011. And results for the second quarter of this year don’t make for better news, with confidence remaining at the global average of 91, down six index points from the same time last year, according to the latest round of Nielsen’s Global Survey of Consumer Confidence and Spending Intentions.