articles tagged 'Nielsen'

Kiwis hooked on shopping in cyberspace

  • July 8, 2015
  • Sarah Dunn
Kiwis hooked on shopping in cyberspace

New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.

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Y&R wins Autotrader account, faces big challenge in chasing down Trade Me

  • June 19, 2015
  • StopPress Team
Y&R wins Autotrader account, faces big challenge in chasing down Trade Me

Following a competitive pitch thought to have involved several unknown agencies, the Bauer-owned Autotrader today confirmed that it had selected Y&R as its lead creative agency. And while the brand still enjoys high readership in both the online and print formats, it lags well behind Trade Me, according to Nielsen research.

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Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

  • Media
  • June 19, 2015
  • Ben Fahy
Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn't have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic. PLUS: Nielsen's figures on how readership is split across print and online.

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Swipe left: why online dating sites are proving no match for Tinder

  • June 18, 2015
  • Holly Bagge
Swipe left: why online dating sites are proving no match for Tinder

Mobile dating app, Tinder, famous for right vs. left swipes, bad dates, good dates, the odd marriage proposal and sore thumbs has taken the world by storm since it launched three years ago. Data analysis shows former popular US dating sites are on the decline as Tinder’s popularity soars, and it appears we’re seeing a similar trend here in New Zealand.

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Stuff’s audience numbers trump Trade Me’s as it climbs its way up the top website list

  • June 15, 2015
  • Holly Bagge
Stuff’s audience numbers trump Trade Me’s as it climbs its way up the top website list

For the first time Stuff.co.nz has overtaken Trade Me in audience numbers, reaching a new record of 1,849,000 further increasing its audience over rival news sites like NZHerald and Yahoo. The news comes off the back of recent changes in Fairfax’s editorial strategy which has seen roles disestablished and reshuffled as well as a clear overall drive to towards the digital.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Clicking for cars: how digital and mobile are changing the auto industry

  • Media
  • May 7, 2015
  • StopPress Team
Clicking for cars: how digital and mobile are changing the auto industry

The local car industry had its best year ever last year, with a 12 percent increase in new car sales. And the growth looks set to continue, with 750,000 New Zealanders planning to buy a car over the next year. But the way they're buying them has changed significantly in recent years and, according to Nielsen data, 78 percent are reaching for their keyboards to help them make a purchase decision. PLUS: what the rise of mobile search means for advertisers.

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Nielsen numbers show stuff.co.nz moving up the top ten rankings, as other big sites lose audience

  • Media
  • April 17, 2015
  • Ben Fahy
Nielsen numbers show stuff.co.nz moving up the top ten rankings, as other big sites lose audience

Last month, Fairfax announced some more changes to the structure of its newsroom, with a big focus on becoming a digital first media company. And Nielsen numbers show its hub stuff.co.nz continues to move up the top ten most popular site rankings while the majority have gone down year on year. But is this digital growth translating to dollars?

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Nielsen multi-screen video consumption report shows Kiwis still favour TV

  • Didge
  • March 25, 2015
  • Holly Bagge
Nielsen multi-screen video consumption report shows Kiwis still favour TV

Despite the rapid progression and expansion of all that is digital, with even five-year-olds owning iPads these days, television still remains the most dominant form of video consumption in New Zealand, according to a New Zealand multi-screen report issued by Nielsen. And, even more surprising, is that report shows television isn’t only the most popular video-viewing platform, but that its use is also increasing.

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Community and rural papers hold strong in latest newspaper readership and circ figures

  • Print
  • February 27, 2015
  • Damien Venuto
Community and rural papers hold strong in latest newspaper readership and circ figures

Last week's report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen's readership and ABC's circulation results, it's more of the same. However, there was some good news for the rural and community publications.

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More data: MPA works with Nielsen to gauge magazine engagement levels

  • Data
  • February 27, 2015
  • Damien Venuto
More data: MPA works with Nielsen to gauge magazine engagement levels

The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.

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Data dump: papering over the cracks?

  • Data dump
  • February 16, 2015
  • StopPress Team
Data dump: papering over the cracks?

For some, ink on paper is anachronistic and wasteful. For others, there's still some romance to tangibility. And, unlike vinyl or CDs, books are still a pretty efficient delivery system for words and pictures as there are no batteries to charge, you can read it relatively safely in the bath and it's resistant to sand. The media is predisposed to covering the old vs. the new. The old generally tends to lose, so ears pricked up after word of increased physical book sales and declining e-reader sales in major markets in December. So how are physical book sales tracking in New Zealand? And is it a blip or a curve?

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Our First Home kicks off with strong ratings—UPDATED

  • TV
  • February 10, 2015
  • Holly Bagge
Our First Home kicks off with strong ratings—UPDATED

TVNZ’s new reality DIY show Our First Home is showing early signs that it might have what it takes to dispossess The Block NZ (screened by MediaWorks) of its throne as the nation's most-watched reno-reality show. According to data from Nielsen, the show had a viewer rating of 456,000 for its first episode—and TVNZ's commissioner of factual entertainment Tony Manson believes that the show has enough substance to keep Kiwis entertained throughout the season. Update: ratings in the 25-44 demographic.

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Data dump: ad spend high rollers of 2014

  • Data dump
  • January 30, 2015
  • StopPress Team
Data dump: ad spend high rollers of 2014

Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here's a rundown of which other brands spent big over the course of last year.

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Watching the clock: Nielsen's guide to binge watching

  • Media
  • January 29, 2015
  • StopPress Team
Watching the clock: Nielsen's guide to binge watching

With the relatively recent advent of streaming services, watching TV shows is becoming less about being home at 7.30pm on a Wednesday and more about watching episode after episode until your eyes start to bleed. But what to choose given the time constraints? As Lightbox gets set to screen Better Call Saul exclusively in February, as Sky gets set to launch its long-awaited SVOD service Neon after a series of delays, and as TVNZ gets set to launch its rejigged OnDemand platform, there are more options than ever for Kiwi viewers. So here's a handy guide from Nielsen that shows you how long it will take you to watch some of the world's most popular shows, end-to-end.

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Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

  • Media
  • January 16, 2015
  • Ben Fahy
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey

In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

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