Browsing: Nielsen

News
The world turns – and ad spend turns with it
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Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent.

Opinion
Radio changes stations and social media goes pro
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In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.

Opinion
Made-up number used to show benefits of World Cup ‘victory’, non-sponsors ambush e-chatter
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After the stunning All Whites victory last night, which 593,800 Kiwis watched on TV One and 150,500 watched on Sky, FIFA’s worst nightmare, a New Zealand vs South Africa final, is still on the cards. And while a range of lying geeks pull numbers out of the air in an attempt to quantify how much the “lost productivity” will cost the nation, stunning new research by StopPress reveals the victory has actually made the nation more than $45 million in terms of increased patriotism (text received after final whistle: “I am having kittens. I have died and gone to heaven. I love sports.”) and vuvuzela sales. Anyway, everyone knows the result of the match (apparently we’re part of Australasia now). But who’s winning the World Cup brand wars?

News
All hail the Goog for it is wise and all-knowing
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In news that you probably already knew, online intelligence outfit Experian Hitwise has released figures that show Google is the dominant search engine in New Zealand. But, with its recent moves to increase the focus on national search domain identity, the local arm. Google.co.nz, is on the up and is now receiving over 86 per cent of all New Zealand searches.

Opinion
Television and the ravages of time-shifting
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In this installment of Michael Carney’s Marketing Week: As TV watching habits change, audience measurement is changing with it. Is social buzz leading to more ka-ching? Nielsen says ‘meh, not really’. Online video is hot. And B2BTV hopes to tap into it for the New Zealand market. Can our internet infrastructure actually handle the iPad? Whitcoulls launches an e-reader. But, without cellular connectivity, will it be able to compete? Data-driven coupons show their worth. Survey your way to a fitter, healthier marketing you, and expand your mind by getting a spot in the third Social Media Marketing Course.

News
The internet: it’s popular
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In case you hadn’t noticed, that digital internet thingee has become relatively popular of late. And the second bi-annual survey by AUT’s institute for culture, discourse and communication (ICDC), along with a few other esteemed research outfits, have offered up a range of percentages to prove it. 

News
News just in: StopPress makes you rich
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The latest Nielsen Market Intelligence report shows unequivocally that anyone who reads StopPress will almost instantly become extremely wealthy and is up to four times more likely to be accepted into New Zealand’s nouveau über-riche set. Either that or all of you marcomms and media folk are overpaid.

News
Social media: all talk, no action?
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Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by. 

News
iPad takes the iBiscuit
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The world – well, mainly the technorati – once again went temporarily gadget mad a few weeks back when Steve Jobs waltzed on stage, resplendent in a tucked in t-shirt and blue jeans, to show off his new iPad, Apple’s latest shiny weapon in the fight for convergence. And Nielsen has gathered a few numbers that show the product launch is about to break records when it comes to online discussion.

News
Kiwi Chrissy advertisers embrace the online space
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As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.

Opinion
What’s with the ‘Aditude’?
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This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average. 

News
Kidspot right on the button
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Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.

The top five sites are all packed with advice, child development info, directories and …

News
Competition fierce for event producers
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New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.

In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …

News
Keeping it rural: farmers’ fave sites
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If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …

News
Idealog leads online user purchasing
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Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.

It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …

News
Oldies, foodies & girlies clicking the most
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No real surprises that the most visited lifestyle websites for unique browsers last week were Stuff, Yahoo and NZ Herald, according to Nielsen analysis. Stuff.co.nz is the clear winner, and looks the nicest too in a category that suffers from a lot of cluttered design. Voxy also makes …

News
Nielsen gets poked by Facebook
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It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.

Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …

News
Go Massey, and Wgtn more engaging than Ak
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Nielsen has released the latest figures for traffic to government and not-for-profit websites for the last week.

If may not look the most whizzy of designs, but Massey University’s website was the most popular last week with more than 60,000 visitors – three times more than the second most …

News
NZ most popular long-haul destination
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The English and the Aussies just love Godzone. Doomsayers may wax on about the recession, but tourism in NZ has been given a boost thanks to two recent findings.

UK glossy Conde Nast Traveller ranked NZ as the second best destination in the world, after Italy. Turkey was third and …

News
Celsias launches in NZ
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Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.

According to Nielsen Media Research, 80 per cent of small …

Awards
Unleash a legacy
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The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the …

News
Adhub in bed with BBC
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Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.

Managing Director of AdHub, Josh …

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