articles tagged 'Nielsen Media Research'

Print sector arms race heats up, new readership figures used for self-praise and propaganda

  • Marketing
  • May 31, 2010
  • Ben Fahy
Print sector arms race heats up, new readership figures used for self-praise and propaganda

The latest Nielsen Media Research data for readership numbers in the 12 months ending March 2010 has been released, and so has the obligatory combination of excessive adjective use, trumpet blowing, chest beating, questions about the research methodology, some oft-times fairly creative use of statistics and, if you look at the image above this paragraph, funny pictures of people with very white teeth who smile when they read.

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