Browsing: Nielsen CMI

Papers chart dual declines, but a rare few buck the trend

While the magazine sector recorded its third consecutive overall readership increase in the latest Nielsen CMI figures, the newspapers haven’t fared quite so well, with an overall decline in total readership for all dailies and metropolitan titles that has been deemed significant by Nielsen and almost universal declines in paid circulation. But there are a couple of diamonds in the rough—particularly The Herald on Sunday and The Waikato Times—and, for the optimists, the numbers are still holding up much better than they are in comparison to many other markets.