articles tagged 'Nielsen'

Nielsen's Caroline Atford on responding to fragmentation

  • Advertising
  • March 15, 2018
  • Erin McKenzie
Nielsen's Caroline Atford on responding to fragmentation

We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.

Read more

Nielsen's top 30 spenders on advertising

  • Media
  • November 17, 2017
  • StopPress Team
Nielsen's top 30 spenders on advertising

Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.

Read more

NZME's commitment to print pays off, readership figures grow

  • Media
  • October 4, 2017
  • Georgina Harris
NZME's commitment to print pays off, readership figures grow

In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME's readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times' have a mixed bag of results.

Read more
topics
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Kiwis prefer optimism and local brands according to Nielsen

  • Brand
  • August 21, 2017
  • The Register Team
Kiwis prefer optimism and local brands according to Nielsen

Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?

Read more

Top 10 Magazines: AA Directions remains strongest, KiaOra sneaks back in

  • Media
  • June 26, 2017
  • StopPress Team
Top 10 Magazines: AA Directions remains strongest, KiaOra sneaks back in

Nielsen has released its National Readership Survey Q2 2016 – Q1 2017 to reveal New Zealand’s top 10 magazines according to readership. And holding strong at the top is AA Directions while KiaOra pipped NZ Geographic at the post to reclaim its spot on the 10th rung.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Top 10 Magazines: New Zealand Geographic makes first appearance on the list, AA Directions continues to lead

  • Media
  • April 18, 2017
  • StopPress Team
Top 10 Magazines: New Zealand Geographic makes first appearance on the list, AA Directions continues to lead

Nielsen has released its latest National Readership Survey to reveal New Zealand's top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, New Zealand Geographic's digital drive has grown its print readership enough to see it make the list for the first time.

Read more

Nielsen looks to bring digital and TV audiences closer together with new measurement service

  • Advertsing
  • January 19, 2017
  • Erin McKenzie
Nielsen looks to bring digital and TV audiences closer together with new measurement service

Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.

Read more

Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

  • Survey
  • March 30, 2016
  • Erin McKenzie
Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.

Read more

Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED

  • Media
  • January 21, 2016
  • StopPress Team
Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED

Microsoft’s combined offerings topped Facebook in last month’s website rankings, which are based on a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Unsurprisingly, Google came out on top, while Stuff retained its lead over the Herald further down the list.

Read more

Nielsen closes the door on specific TV ratings enquiries from journalists

  • Media
  • January 18, 2016
  • Damien Venuto
Nielsen closes the door on specific TV ratings enquiries from journalists

Nielsen has confirmed to StopPress that it will no longer be fielding specific enquiries from journalists on the audience metrics of New Zealand television shows. Instead, the research company will provide a weekly top 20 breakdown of programmes for One, TV2, TV3, Four, Prime and Sky in the 5+ and 25-54 demographics. So what does this mean for journalists looking to cover stories about shows outside the top 20?

Read more

Despite the early start, over one million Kiwis tune in to watch RWC final

  • media
  • November 2, 2015
  • Joshua Riddiford
Despite the early start, over one million Kiwis tune in to watch RWC final
http://www.rugbyworldcup.com/news/121819

The All Blacks' impressive 2015 Rugby World Cup final victory 34-17 over close rivals Australia played in the small hours of Sunday morning New Zealand time and while broadcasts on Sky and Prime drew over a million television viewers, the numbers were down on 2011. PLUS: World Rugby's global figures.

Read more

A 50-cent mixture of findings from Nielsen

  • Opinion
  • August 7, 2015
  • Nick Butler
A 50-cent mixture of findings from Nielsen

Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.

Read more

The human touch: why measuring devices is no substitute for measuring people

  • Media
  • August 6, 2015
  • Tony Boyte
The human touch: why measuring devices is no substitute for measuring people

The online numbers—both in terms of usage and revenue—keep going up. But that's being driven by the addition of devices, not the addition of people, says Nielsen's Tony Boyte. And it's important to understand how those people behave and what content they consume.

Read more

Masterchef NZ's first episode delivers in the kitchen but not on the television

  • July 29, 2015
  • StopPress Team
Masterchef NZ's first episode delivers in the kitchen but not on the television

Despite all the hype, reality food show Masterchef NZ’s first episode of the season has failed to deliver in the ratings department, no doubt another blow to Mediaworks as it struggles to compete with TVNZ which is still dominating with the most-watched shows on television.

Read more

Movings|Shakings: 24 July

  • July 24, 2015
  • StopPress Team
Movings|Shakings: 24 July

Industry happenings at eStar, OMD, Zyber, Aamplify and Nielsen.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit