Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
Browsing: Nicola Igusa
Fairfax Media restructure sees Fairfax New Zealand chief executive Allen Williams heading to Australia to become managing director of the newly formed Australian Publishing Media division. But aside from a change at the top, the changes won’t be affecting the New Zealand business.
New Zealand’s largest national newspaper, The Sunday Star Times, has had a pretty rough time of it recently, with some fairly concerning readership and circulation results. But an editorial rejig is in process to, as Fairfax chief executive Allen Williams says, improve the newspaper and make it more appealing and authoritative, and it’s also launched a new campaign with its new agency .99 that aims to draw attention to the great content it provides.
Fairfax communications and marketing manager Nicola Igusa ventured to Singapore for the Spikes Asia Festival. And she asked James Mok, the newly minted APAC region executive creative director for DraftFCB, and Sandra King, the group sales and marketing director for Fairfax New Zealand, for their views on the festival and why they think the New Zealand industry should care about it.