Browsing: Nicky Bell

Features
Dancing on the ceiling: the worrying absence of executive women in advertising
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When it comes to the role of women in advertising, things have come a long way from the days of sexism, smoking and secretaries portrayed in Mad Men. But the top positions in the industry are still dominated by men. So why are there ‘too many dicks on the dancefloor’? Is anything being done to address the issue? And what are the benefits of more gender diversity? Holly Bagge investigates.

News
The fate of the flag: the design thinking behind NZ’s biggest brand refresh
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The re-design of the New Zealand flag has been a source of vigorous debate. New Zealanders have questioned whether we can afford the $26 million when so many other social systems need attention. Other New Zealanders have wondered whether we ought to redesign it at all when our forefathers fought and died under the flag while others think the change is long past due and we ought to rid ourselves of the Union Jack for another emblem more befitting of our current identity. Then of course there’s the design perspective. Some have questioned whether sourcing designs from the public was the way to go and have wondered whether the panel has enough design nous to make the right decision. We asked Designworks owner Sven Baker who had five designs make the long-list what he thinks and also had a chat to panel member and Saatchi & Saatchi chief executive Nicky Bell to see what the panel thinks a good flag should represent.

News
A vexing question: Clemenger BBDO asks Kiwis what they stand for as the flag goes to the vote
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As Eddie Izzard showed in one of his typically entertaining stand-up routines, flags were crucial when it came to claiming territories. The mark of British colonialism still sits in the top left hand corner of the New Zealand flag that was first flown in 1902, but not everyone wants it to stay that way, including John Key, so, as part of a $27.5 million two-year project, the government has launched the first public phase of a campaign that aims to get Kiwis engaged in the process of deciding whether we need a new one. PLUS: some of the ideas suggested so far and lessons from vexillology.

Movings/shakings
Saatchi & Saatchi responds to decreasing client spend and changing market with restructure—UPDATED
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Over the past five years, chief executive Nicky Bell, the recently departed Antonio Navas, head of planning Murray Streets and many others have helped Saatchi & Saatchi regain some of its former glory after what they all admit was a fairly rough patch. It’s won some big accounts, it’s put a few big awards on the mantelpiece and it’s lured a few big names across its newly renovated offices on The Strand. But due to a reduction in client spend—particularly from Spark—and an evolution in the kind of work the agency is being asked to do, it has had to restructure the business.

News
Saatchi’s Antonio Navas to step down, Guy Roberts and Corey Chalmers to step up
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In a release sent out earlier this afternoon, Saatchi & Saatchi New Zealand’s chief executive Nicky Bell announced that executive creative director Antonio Navas would be returning to the States, bringing an end to a stint that started in June 2011. Taking the Venezuelan-born creative’s place are Corey Chalmers and Guy Roberts, who will be promoted to the positions of joint executive creative directors, effective 1 September.

News
Saatchi & Saatchi and Media Design School embark on a mission to discover ‘digital Columbuses’
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A collection of bureaucrats, educators and ad folk gathered together in an old building on the corner of Halsey and Packenham Streets in the Wynyard Quarter this afternoon to eat chicken sandwiches and hear about a new partnership between the Media Design School and Saatchi & Saatchi that will see the creation of a new Graduate School focused on digital innovation—and hopefully add some fuel to the ICT fire in Auckland’s innovation precinct.

Movings/shakings
Movings/Shakings: 22 November
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Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.

Movings/shakings
Cochrane assumes Saatchi & Saatchi’s Thailand throne
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After three years at Saatchi & Saatchi New Zealand, Mark Cochrane has accepted an intercompany transfer and promotion to become the chief executive of Saatchi & Saatchi Thailand, with Colenso BBDO’s Marcelle Baker brought on board to take over as group account director on Toyota and DB Breweries.

Movings/shakings
Movings/Shakings: 28 September
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A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.

News
DraftFCB takes main Air New Zealand prize, but Saatchi & Saatchi also gets in on the act
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In what will be a big blow to incumbent agency .99, Air New Zealand has chosen DrafFCB to be its lead agency after a competitive pitch, starting in March. But there is still some mystery surrounding the set-up of the account because Saatchi & Saatchi, which a few industry big mouths had thought was looking good to take the win, has also been included on the airline’s agency roster.  

News
An ode to connection: Telecom and Saatchi launch new heartstring-tugging brand ad
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When it comes to smartphone usage overseas, the tipping point appears to be approaching rapidly. And while New Zealand is slightly behind in the smartphone uptake stakes, Telecom and Saatchi & Saatchi are hoping to increase the numbers by tapping into the emotional appeal of the devices and promoting their ability to aid all kinds of communication with its latest brand ad, one of the first pieces of work new executive creative director Antonio Navas has his name attached to.

News
Saatchi & Saatchi’s creative stocks replenished as Antonio Navas takes up ECD role
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Saatchi & Saatchi has been in a state of creative flux since executive creative director Dylan Harrison decided to head to Australia after less than a year in the role. While the search for a replacement was undertaken, Jeremy Taine was brought in as a part-timer to guide the agency’s creative output. But there’s no need for that anymore, because they’ve found their man: Venezuelan-born Antonio Navas, who comes to New Zealand from a role as executive creative director at Ogilvy and Mather New York. 

News
And then there were three . . .
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. . . fewer employees: Saatchi & Saatchi has well and truly entered its next phase with the announcement of some hefty restructuring. But trying to move the agency in a more unified direction has led to a few more high-profile casualties in the upper echelons.