Browsing: Nick Vile

Opinion
Year in Review: Nick Vile, Adshel
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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Nick Vile, general manager of Adshel New Zealand, has to say.

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
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The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
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APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

News
‘Normal’ people don’t love advertising
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When it comes to media and advertising consumption, the denizens of ad land aren’t normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and marketing machine tend to be far more enamoured with promotional messaging. So, in an effort to remind ad people that their undying love for all forms of advertising might not be shared by everyone, Adshel has launched a campaign that encourages ad people to take a quiz to determine how in love they are with advertising.

News
BNZ’s financially-focused, face-reading Adshel lures the curious
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Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.

News
An hour of creativity: DraftFCB take Adshel Creative Challenge title
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60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team ‘Analy Tigers’—that took the win.

News
Colenso’s Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost
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In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel’s Creative Challenge. Colenso BBDO’s Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity’s winter campaign.

News
From the stage to the streets: Adshel dresses up for WOW
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There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.

News
Adshel rebrand gives it the squiggles
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Outdoor media is doing it pretty tough at the moment, but Adshel had a stellar 2013, both here and in Australia. And now it’s got something else to shout about because, after 15 years of loyal service from the old brand, it has unveiled its new one.

News
Indoor outdoor flow: new Adshel study keeps it personal, offers a glimpse into the modern human condition
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In an effort to better understand modern consumers and their media consumption habits, and at the same time facilitate a rethink about outoor media among media agencies, Adshel recently conducted an in-depth study combining quantitative data and ethnographic insights. And, according to marketing manager Emma Barnes, the results of the ‘Inside Outdoor Lives’ study “really backed up our beliefs and strengthened our case of the benefits of Adshel”.

News
Adshel ups the local ante, Vile moves up the chain
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2011 was a big year for Adshel, with the Rugby World Cup helping to fill the coffers, the return of the Adshel Rally afer a long hiatus and the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick. And it’s keeping the changes coming in 2012, with a restructure of the local office that has seen sales director Nick Vile promoted to the role of general manager for New Zealand.

Opinion
The Year in Review: Nick Vile
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2011 was a big year for Adshel, with the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick, the reinstitution of the much-loved Adshel Rally after a six-year hiatus and the added buoyancy—and, in many cases, frustration—brought to the outdoor sector by the RWC. So, take it away national sales director Nick Vile. 

News
Adshel looks inside to fill three new positions
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After one particularly big staff shift late last year, Adshel has rung in the new year with a few more changes to its sales and marketing roster and, in what new sales director Nick Vile believes is testimony to the quality and performance of the team, all three of the new positions have been filled by existing staff members, with Raewyn Anderson promoted to sales manager in Auckland, Phil Lucy to sales manager position in Wellington and Rochelle Weaver moving into the reinstated national marketing manager position.

Opinion
The year in review: Nick Vile
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It’s been fairly tough going for the out-of-homers over the past few years. But, with the numbers now going in the right direction, the Rugby World Cup expected to up demand substantially and OMANZ starting to regain its teeth, there seems to be a bit of optimism—and even industry cohesion—afoot. Adshel’s new sales director Nick Vile, who took over from Pauline Hanton late last year, speaks his piece.

News
Getting Vile: Adshel nabs new sales manager
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Adshel recently moved back to Parnell after spending a few years in a city office. But that’s not all that’s new: as of next week it will also have a new sales manager, with ex-MediaWorks, New Zealand Rugby Union and Oggi man Nick Vile proving to be the standout candidate in the search to find a replacement for Pauline Hanton, who recently announced the arrival of her new shopper marketing offering Hypermedia.