Browsing: Nick Garrett

News
The art of lunching
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While the profligate days of very long lunches and company credit card-funded excess are seemingly—and for some, unfortunately—well behind us, there’s no doubt that many of those in the persuasive arts still engage a fair bit of corporate hospitality. Colenso BBDO’s ex-chief executive Nick Garrett, who recently took on a job at Clemenger BBDO Melbourne after five and a bit years in the role, was certainly in that category. So what better way to honour his legacy than with a visual reminder of one of his favourite haunts, SPQR in Ponsonby.

News
Nick Garrett at Cannes: ‘The work in New Zealand over the last 12 months hasn’t been as strong as in recent years and that showed’
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With its haul of 16 gongs (one gold, six silver and nine bronze), Colenso BBDO was the standout Kiwi performer at the Cannes Lions International Festival of Creativity. The agency’s chief executive Nick Garrett was on the ground in the South of France and he recently got in touch to share his thoughts on the proceedings. And while he was pleased with the tally that Colenso accumulated over the course of the event, he says that the general consensus among attendees was that this was far from being a vintage edition of the awards event.

News
Colenso and Michael Hill to wave the Kiwi flag at Super Bowl
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From relatively small-scale beginnings in Whangarei in 1979, Michael Hill has over the last 36 years grown into an international enterprise that today has 280 stores globally employing about 2400 staff in a variety of roles. And as a culmination of this ongoing growth, the company is set to feature alongside the world’s major brands in what is arguably advertising’s biggest showcase, the Super Bowl.

News
Colenso develops innovative skateboard deck for Mountain Dew, hopes to capitalise on IP
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Colenso BBDO has partnered with Mountain Dew to develop a novel range of skateboard decks that reveal a hidden message as the skater grinds away the bottom. And what makes this project even more interesting is that Colenso owns a share of the IP that comes with the innovation, meaning that the agency could stand to profit if the concept attracts interest from players in the skating industry (production company Finch officially owns the IP and Colenso shares in it).

News
Skycity puts its money on Colenso BBDO
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Those in the advertising industry are renowned for spending a fair bit of time in bars and restaurants, and it seems the staff of Colenso BBDO will be spending a bit more time in the bars and restaurants owned by Skycity after winning a competitive pitch that took place a few months ago.

Movings/shakings
Colenso BBDO cramps up after golden run
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There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

Opinion
Year in Review: The Nicks
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It’s been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.

News
We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories
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After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year’s Axis proceedings to make the awards, as Colenso BBDO’s Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

News
Auckland calls, Colenso BBDO answers
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Colenso BBDO’s impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it’s also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.

News
Colenso BBDO locks down Samsung, farewells Fisher & Paykel
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Colenso BBDO has formalised its relationship with Samsung and will be the agency of record for all its various divisions, making it one of the few markets in the world where the Korean behemoth isn’t aligned with a Leo Burnett agency. But it means the agency has had to say goodbye to a long-time client, Haier-owned Fisher & Paykel.

News
Colenso BBDO straps in as Volkswagen’s new agency
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One of the world’s most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month’s 2degrees pitch, choosing Colenso BBDO as its agency.

News
Inside the ideas machine: the evolution of Colenso BBDO
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After a stellar 2012 on the awards front, Colenso BBDO was named the world’s best advertising agency by the Big Won report. And it aims to stay at the top. In an article that originally appeared in NZ Marketing, Ben Fahy talks commercial creativity, Kiwi clobbering machines and the increasing importance of IP with Nick Garrett and Nick Worthington.

News
The Axis Awards points table
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The Cannes Lions are looming and, as Colenso BBDO’s managing director Nick Garrett said in a recent interview about the refreshed Axis Awards, “something has a better chance at the end of a 12 month cycle if it’s had exposure and has started to do well at international awards”. So can we predict how the Kiwi agencies might do at the world’s most prestigious industry awards? Here’s a league table from the Axis Awards based on the same points system used by Cannes (and CAANZ), with one point for a finalist, three points for bronze, five points for silver, seven points for gold and ten points for grand prix.

News
Horse’s Mouth: Nick Garrett on the new Axis awards
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As chair of the Axis awards committee, Colenso BBDO’s managing director Nick Garrett oversaw a few changes to this year’s festivities that aimed to make the event more collegial, more credible and more celebratory. So how did that work out for him? Have the changes helped change the perception of the awards among the wider business community? And what about those Driving Dogs?

News
Fonterra shuns the sun with ‘game changing’ new innovation, Colenso rounds up a herd of vampire cows
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Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

Movings/shakings
Movings/Shakings: 11 March
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ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

News
The rebirth of Axis
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After last year’s Axis Awards, shit hit fans when two of the country’s best campaigns—NZTA’s Ghost Chips and Steinlager’s ‘We Believe’—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country’s executive creative directors have been working together to make sure it doesn’t happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

Opinion
The Year in Review: The Nicks
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After the blessing/curse that was losing Vodafone, 2011 wasn’t the best of years for Colenso BBDO. But it’s been a strong 2012 for the “awesome bunch of bastards” at the agency, which has achieved more creatively than ever before in its 43 year history. It’s currently the #5 agency in the world according to the Big Won Report, the #5 ranked agency globally in the international Effie rankings and it brought home a big load of metal at Cannes, Axis and, most recently, Caples. Here’s what the Nicks—Worthington and Garrett—had to say about it.

News
Colenso gets charitable with St John
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Colenso BBDO has earned a reputation for its cause-related communications, from its multi-award winning Doggelganger campaign for Pedigree to the brilliant Trial by Timeline for Amnesty International. And now it’s aiming to help St John, New Zealand’s primary frontline medical response organisation and the main provider of ambulance services. It takes over from Work Communications.

News
Doggelganger gets another big bone
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It’s the web app that keeps on winning, and after numerous awards for Colenso BBDO and Mars Pedigree’s ‘Doggelganger’, it’s added another prestigious trophy to the cabinet: The Diamond Award at the Direct Marketing Association’s International Echo Awards.

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