Browsing: Nick Bowditch

Twitter launches self-serve ad platform in NZ, sets sights on small and medium-sized businesses

On Friday, Twitter announced the Kiwi launch of Twitter Ads, a self-serve ad platform that aims to provide advertising options for small and medium-sized businesses. Twitter Ads has already been launched in 21 international markets, and it will almost certainly come as a welcome marketing tool to smaller businesses that have thus far been precluded from using Twitter’s advertising services due to the minimum spend threshold that the company previously set for its advertising services. We chat to Nick Bowditch, Twitter Australia’s small business evangelist, to find out what this means for the Kiwi market.